Speaking to Autocar at the recent Kodiaq launch, Maier said he believed the brand's new SUV model would be a hit if sold in the US although he also explained that the US wasn’t on Skoda’s immediate radar.
“If we do decide to compete in the US, we will have one chance to make a good first impression,” he said. “We feel that if we were there now, the Kodiaq would be a home-run car.”
Maier said the three new markets that currently most interest Skoda are South Korea, Singapore and Iran but he added: “America is the one that we don't currently compete in with the biggest potential”.
Skoda is undertaking a feasibility study to determine whether a potential US entry would make sense. The company has also recently trademarked the names of several of its models with the United States Patent and Trademark Office.