Currently reading: Seat Arona: orders now being taken for £16,555 Nissan Juke rival
Seat's new SUV will enter one of the most fiercely contested classes when it arrives in showrooms this November

The all-new Seat Arona, a rival to the Nissan Juke, can be ordered now with prices starting at £16,555.

The Arona, due in UK showrooms from November, comes in SE or SE Technology forms at the entry level, with more aggressive-looking FR and FR Sport models next in the range. Top-spec Xcellence and Xcellence Lux trims will be the most luxurious models on sale, with prices starting from £20,825.

To mark the car's launch, SE First Edition and Xcellence First Edition models are offered for a limited time, bringing more kit and bespoke design features to signal their place as at the start of the car's production run.

Arona is Seat’s second SUV and third new car this year, slotting into a segment in which global demand has quadrupled since 2015. Its rivals will include other big-selling models such as the Vauxhall Mokka X.

The Arona sits beneath the Seat Ateca in Seat’s SUV range and is built on a compact version of that car’s Volkswagen Group MQB underpinnings, called MQB A0. The same platform is also used by the newly launched Seat Ibiza and Volkswagen Polo superminis.

Seat boss Luca de Meo said the firm is planning to launch six new models by 2020. He added: "We are in good shape. 2016 was the best year in our history, and we're 13.9% up again to the end of May this year. We're the fastest growing brand in the VW Group."

Seat to launch six new cars by 2020

Comment: Why Seat needs the Arona to be a big sales hit

The Arona’s design draws on features from the smaller Ibiza as well as the larger Seat Ateca, adopting the latter’s underbody protection and rugged wheel-arch surrounds.

Technically, the Arona is more closely aligned with the Ibiza, although it’s 79mm longer and 99mm taller, with raised ground clearance and improved head room. Seat has also given the Arona higher seats — they’re 62mm higher than the Ibiza’s — and thicker cushions, along with a more upright windscreen, to make the cabin feel more airy and commanding place to sit.

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Seat is on a roll but can the Arona, its new junior SUV, cut it in such an ultra-competitive class?

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There’s more storage space, too, with a 400-litre boot capacity that trumps the Ibiza’s by 108 litres and ranks the Arona ahead of its main rival, the Juke, by 46 litres.

Up front, the car gets a familiar dashboard layout that houses an 8.0in touchscreen infotainment system, slim air vents that have been stretched to accentuate the cabin’s width and sporty dials.

Power will come from a choice of five turbocharged engines — three petrols and two diesels. All drive the front wheels through a five-speed or six-speed manual, or a seven-speed dual-clutch automatic.

The petrols comprise a 94bhp 1.0-litre three-cylinder that is mated to the five-speed gearbox, a 113bhp 1.0-litre triple that gets the six-speeder or automatic, and a 148bhp 1.5-litre four-cylinder, which has fuel economy-boosting cylinder deactivation technology and comes equipped with the six-speed gearbox. A hot Cupra version with the 197bhp 2.0-litre TSI engine also used in the VW Polo GTI could also follow.

The sporty FR trim gets Seat’s four-mode drive programmes — Normal, Sport, Eco and Individual — for a wider range of drivetrain and chassis characteristics.

The diesels are based on a 1.6-litre four-cylinder engine and offer 94bhp and 113bhp. The lower-powered version has a five-speed or automatic gearbox and the 113bhp diesel has a six-speed transmission.

Seat arona 453

The Arona is offered with a wide range of trims and finishes, including 68 possible colour combinations for the body and roof.

Technical features include driver assist programmes such as adaptive cruise control and auto lights and wipers, as well as a rear-view camera. There’s also a tiredness detection system and park assist.

Seat is expecting such heavy demand for the Arona that it’s preparing its Martorell plant in Spain, which also handles production of the Ibiza, Leon and Audi A1, to ramp annual output up to 500,000 units.

The Spanish manufacturer plans to continue its aggressive range expansion into next year, when it will introduce a third crossover. This larger model, based on the underpinnings of the Skoda Kodiaq, will sit above the Ateca in the range.

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siriusharry5s5 9 November 2018

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gavsmit 3 October 2017

A bit more than 15K then?

£15,000 was the predicted price for this car (which is just a tad more than a base Juke costs), but no surprise the actual price has lept substantially from that to now £16,555.

The relentless onslaught of huge car price inflation continues......they must think we are complete idiots for putting up with it. I've just crossed this one off my list, like I have the Skoda Karoq (or is that Rolls Royce Karoq?).

Spanner 3 October 2017


Nope not a juke rival. The design does not make me want to chuck. If it were a juke rival it would.

Also, save me the bother, please insert the boring VW boring statement of choice.