The Arona, due in UK showrooms from November, comes in SE or SE Technology forms at the entry level, with more aggressive-looking FR and FR Sport models next in the range. Top-spec Xcellence and Xcellence Lux trims will be the most luxurious models on sale, with prices starting from £20,825.
To mark the car's launch, SE First Edition and Xcellence First Edition models are offered for a limited time, bringing more kit and bespoke design features to signal their place as at the start of the car's production run.
Arona is Seat’s second SUV and third new car this year, slotting into a segment in which global demand has quadrupled since 2015. Its rivals will include other big-selling models such as the Vauxhall Mokka X.
The Arona sits beneath the Seat Ateca in Seat’s SUV range and is built on a compact version of that car’s Volkswagen Group MQB underpinnings, called MQB A0. The same platform is also used by the newly launched Seat Ibiza and Volkswagen Polo superminis.
Seat boss Luca de Meo said the firm is planning to launch six new models by 2020. He added: "We are in good shape. 2016 was the best year in our history, and we're 13.9% up again to the end of May this year. We're the fastest growing brand in the VW Group."
The Arona’s design draws on features from the smaller Ibiza as well as the larger Seat Ateca, adopting the latter’s underbody protection and rugged wheel-arch surrounds.
Technically, the Arona is more closely aligned with the Ibiza, although it’s 79mm longer and 99mm taller, with raised ground clearance and improved head room. Seat has also given the Arona higher seats — they’re 62mm higher than the Ibiza’s — and thicker cushions, along with a more upright windscreen, to make the cabin feel more airy and commanding place to sit.