The decision has been taken as Land Rover instead chooses to divert resources towards regular production models, including the next-generation Discovery Sport and Defender models it plans to reveal this year.
The 5.0-litre supercharged V8-powered SV Coupé was set to be the most expensive and exclusive Range Rover model yet made, with production limited to 999 units. None of those ordered were ever made or delivered after the model was revealed and confirmed for production at the Geneva motor show last March.
A Land Rover statement read: “We have taken the difficult decision to inform our customers that the Range Rover SV Coupé will not proceed into production. Instead, Land Rover is focusing its resources and investment on the next generation of world-class products.
“With exciting plans for electrification, enhanced craftsmanship, innovation and technology we are working to ensure that we continue to offer our customers a choice of world leading SUVs.”