Land Rover shelves plans to launch £240,000 two-door model
Mark Tisshaw
30 January 2019

Land Rover has axed plans to launch its £240,000 Range Rover SV Coupé, an ultra-luxury two-door model that was due to go up against the likes of the Rolls-Royce Cullinan and Bentley Bentayga.

The decision has been taken as Land Rover instead chooses to divert resources towards regular production models, including the next-generation Discovery Sport and Defender models it plans to reveal this year.

The 5.0-litre supercharged V8-powered SV Coupé was set to be the most expensive and exclusive Range Rover model yet made, with production limited to 999 units. None of those ordered were ever made or delivered after the model was revealed and confirmed for production at the Geneva motor show last March.

Cancelled: the great cars axed before launch

A Land Rover statement read: “We have taken the difficult decision to inform our customers that the Range Rover SV Coupé will not proceed into production. Instead, Land Rover is focusing its resources and investment on the next generation of world-class products.

“With exciting plans for electrification, enhanced craftsmanship, innovation and technology we are working to ensure that we continue to offer our customers a choice of world leading SUVs.”

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The decision is a blow for JLR’s Special Vehicle Operations unit: the car was due to be the first model to be built from the ground up at SVO’s Technical Centre in Coventry. While the XE-derived Jaguar Project 8 SVO also builds started with a standard XE body before then being modified, SVO created a unique body for the SV Coupé.

It was to use the platform of a standard Range Rover with minor modifications and then its own bodyshell on top of that. The only remaining parts from a standard Range Rover were the bonnet and the lower half of the tailgate.

“Our Special Vehicle Operations division is continuing to develop exciting cars that push the boundaries of luxury, performance and capability – the all-new Jaguar F-Pace SVR is weeks away from its first deliveries and we have many more new models in development,” the Land Rover statement continued.

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Comments
25

30 January 2019

Seems a sound business decision. I guess £240,000 for a model that, apart from the 2 door profile, looks very similar to models costing half as much or even less is asking a lot. Models at this price point need to be more distinctive and less generic looking. The history of car design is littered with plenty of expensive versions of lesser models, designed to take their manufacturers upmarket, that failed. Try Vanden Plas Princess 4Litre, Maybach, Vauxhall Viscount, Austin Sheerline, Fiat 130, any DS apart from the 3.

JLR could conceivably enter the £200,000 plus market in the future, but it would have to be a genuine stand alone model, not just an obvious derivative of an existing, much cheaper product.

30 January 2019

Is the entire management being axed too?  Tata needs to get on and get rid of the shower of s*** so that the new managers can streamline the company ready to sell it.  And still no news of the release of the Defender being brought forward by a year, then?  It will HAVE to be released this year rather than 2020 in order to make the company look rosier.

I say my bit, then go. So although I'm interested in what you may initially say, I don't care what you think about what I've written, so I won't read whatever your reply is.

30 January 2019
That bloke wrote:

Is the entire management being axed too?  Tata needs to get on and get rid of the shower of s*** so that the new managers can streamline the company ready to sell it.  And still no news of the release of the Defender being brought forward by a year, then?  It will HAVE to be released this year rather than 2020 in order to make the company look rosier.

I agree. If the 'management' - whatever bunch of clutzes they may be - thought this decision was "difficult" (as opposed to blindingly easy....) then there's little hope that JLR can re-invent itself.  The more these idiots trot out laughable crap like jacked-up F-Type convertibles with rally driving-lamps the more I despair. Contrast & compare to Volvo over last 10 years. 

 

Solution: move JLR HQ 100 miles south where you can recruit management personnel who are dynamic, demanding, bright and competitive - rather than that dreary crew in the Midlands. Blind, dull & complacent all of them. And a shame for the country.

 

 

 

BertoniBertone

31 January 2019
BertoniBertone wrote:

That bloke wrote:

Is the entire management being axed too?  Tata needs to get on and get rid of the shower of s*** so that the new managers can streamline the company ready to sell it.  And still no news of the release of the Defender being brought forward by a year, then?  It will HAVE to be released this year rather than 2020 in order to make the company look rosier.

I agree. If the 'management' - whatever bunch of clutzes they may be - thought this decision was "difficult" (as opposed to blindingly easy....) then there's little hope that JLR can re-invent itself.  The more these idiots trot out laughable crap like jacked-up F-Type convertibles with rally driving-lamps the more I despair. Contrast & compare to Volvo over last 10 years. 

 

Solution: move JLR HQ 100 miles south where you can recruit management personnel who are dynamic, demanding, bright and competitive - rather than that dreary crew in the Midlands. Blind, dull & complacent all of them. And a shame for the country.

 

 

 

You're both talking through your holes. Remember, unlike Ford, Tata has pumped huge funds into JLR and it paid off handsomely. They've been doing very well. The uncertainty around Brexit, the govt's idiotic approach to diesels, and the contraction of typical globalization advantages have taken their toll on all British companies.

Where JLR faltered was with the XE/XF models - and that was not Tara's fault.

31 January 2019
manicm wrote:
BertoniBertone wrote:

That bloke wrote:

Is the entire management being axed too?  Tata needs to get on and get rid of the shower of s*** so that the new managers can streamline the company ready to sell it.  And still no news of the release of the Defender being brought forward by a year, then?  It will HAVE to be released this year rather than 2020 in order to make the company look rosier.

I agree. If the 'management' - whatever bunch of clutzes they may be - thought this decision was "difficult" (as opposed to blindingly easy....) then there's little hope that JLR can re-invent itself.  The more these idiots trot out laughable crap like jacked-up F-Type convertibles with rally driving-lamps the more I despair. Contrast & compare to Volvo over last 10 years. 

 

Solution: move JLR HQ 100 miles south where you can recruit management personnel who are dynamic, demanding, bright and competitive - rather than that dreary crew in the Midlands. Blind, dull & complacent all of them. And a shame for the country.

 

 

 

You're both talking through your holes. Remember, unlike Ford, Tata has pumped huge funds into JLR and it paid off handsomely. They've been doing very well. The uncertainty around Brexit, the govt's idiotic approach to diesels, and the contraction of typical globalization advantages have taken their toll on all British companies. Where JLR faltered was with the XE/XF models - and that was not Tara's fault.

 

....what are you on about? Ford pumped MASSIVE sums of money into JLR before selling them off at a substantial loss.

The vast majority of the current model range started development under Ford. Tata have made a few minor investments, but mainly creamed off Ford's investments.

Now, JLR are in a precarious position as they are no longer a cash cow. These massive cuts are happening, because Tata don't want to invest what they need to now they can no longer cream off the Range Rover profits.

31 January 2019
CarNut170 wrote:

manicm wrote:
BertoniBertone wrote:

That bloke wrote:

Is the entire management being axed too?  Tata needs to get on and get rid of the shower of s*** so that the new managers can streamline the company ready to sell it.  And still no news of the release of the Defender being brought forward by a year, then?  It will HAVE to be released this year rather than 2020 in order to make the company look rosier.

I agree. If the 'management' - whatever bunch of clutzes they may be - thought this decision was "difficult" (as opposed to blindingly easy....) then there's little hope that JLR can re-invent itself.  The more these idiots trot out laughable crap like jacked-up F-Type convertibles with rally driving-lamps the more I despair. Contrast & compare to Volvo over last 10 years. 

 

Solution: move JLR HQ 100 miles south where you can recruit management personnel who are dynamic, demanding, bright and competitive - rather than that dreary crew in the Midlands. Blind, dull & complacent all of them. And a shame for the country.

 

 

 

You're both talking through your holes. Remember, unlike Ford, Tata has pumped huge funds into JLR and it paid off handsomely. They've been doing very well. The uncertainty around Brexit, the govt's idiotic approach to diesels, and the contraction of typical globalization advantages have taken their toll on all British companies. Where JLR faltered was with the XE/XF models - and that was not Tara's fault.

 

....what are you on about? Ford pumped MASSIVE sums of money into JLR before selling them off at a substantial loss.

The vast majority of the current model range started development under Ford. Tata have made a few minor investments, but mainly creamed off Ford's investments.

Now, JLR are in a precarious position as they are no longer a cash cow. These massive cuts are happening, because Tata don't want to invest what they need to now they can no longer cream off the Range Rover profits.

Nonsense, it's a myth that Ford pumped 'massive' amounts into LR. What exactly did they pump in? At least BMW sponsored their engines for Range Rover. Ford did nothing really.

1 February 2019
manicm wrote:

CarNut170 wrote:

manicm wrote:
BertoniBertone wrote:

That bloke wrote:

Is the entire management being axed too?  Tata needs to get on and get rid of the shower of s*** so that the new managers can streamline the company ready to sell it.  And still no news of the release of the Defender being brought forward by a year, then?  It will HAVE to be released this year rather than 2020 in order to make the company look rosier.

I agree. If the 'management' - whatever bunch of clutzes they may be - thought this decision was "difficult" (as opposed to blindingly easy....) then there's little hope that JLR can re-invent itself.  The more these idiots trot out laughable crap like jacked-up F-Type convertibles with rally driving-lamps the more I despair. Contrast & compare to Volvo over last 10 years. 

 

Solution: move JLR HQ 100 miles south where you can recruit management personnel who are dynamic, demanding, bright and competitive - rather than that dreary crew in the Midlands. Blind, dull & complacent all of them. And a shame for the country.

 

 

 

You're both talking through your holes. Remember, unlike Ford, Tata has pumped huge funds into JLR and it paid off handsomely. They've been doing very well. The uncertainty around Brexit, the govt's idiotic approach to diesels, and the contraction of typical globalization advantages have taken their toll on all British companies. Where JLR faltered was with the XE/XF models - and that was not Tara's fault.

 

....what are you on about? Ford pumped MASSIVE sums of money into JLR before selling them off at a substantial loss.

The vast majority of the current model range started development under Ford. Tata have made a few minor investments, but mainly creamed off Ford's investments.

Now, JLR are in a precarious position as they are no longer a cash cow. These massive cuts are happening, because Tata don't want to invest what they need to now they can no longer cream off the Range Rover profits.

Nonsense, it's a myth that Ford pumped 'massive' amounts into LR. What exactly did they pump in? At least BMW sponsored their engines for Range Rover. Ford did nothing really.

The modular architecture that JLR build their current products using - paid for by Ford dollars. Many, many of Ford's dollars.

Not to mention the development architecture JLR use - which is also being used by Aston Martin, Volvo, Lotus, Geeley, Mazda, etc (just FAR more successfully in those cases, as they keep the focus on quality rather than timing).

Ford gave rather alot...

 

31 January 2019
BertoniBertone]</p><p>[quote=That bloke wrote:

Is the entire management being axed too?  Tata needs to get on and get rid of the shower of s*** so that the new managers can streamline the company ready to sell it.  And still no news of the release of the Defender being brought forward by a year, then?  It will HAVE to be released this year rather than 2020 in order to make the company look rosier.

I agree. If the 'management' - whatever bunch of clutzes they may be - thought this decision was "difficult" (as opposed to blindingly easy....) then there's little hope that JLR can re-invent itself.  The more these idiots trot out laughable crap like jacked-up F-Type convertibles with rally driving-lamps the more I despair. Contrast & compare to Volvo over last 10 years. 

 

Solution: move JLR HQ 100 miles south where you can recruit management personnel who are dynamic, demanding, bright and competitive - rather than that dreary crew in the Midlands. Blind, dull & complacent all of them. And a shame for the country.

 

 

 

Any credibility you may have had is well and truly blown with your final comments regarding moving JLR South. What a stupid, ignorant comment. You stick to flogging photocopier Toner or whatever you do rather than pontificate on the ability of management in a company you know nothing about and a subject even less about

30 January 2019

Intetestingly none of us care what you d written either so we know the only reason you don’t come back is because no one would agree with this utter tosh. 

30 January 2019

That segment of the market is increasingly busy.   JLR know more about this than most being the ones who started it!   If they can't sell 999 models in this band what hope is there for others?

 

The exclusivity of Rolls Royce Cullinan should hold up.   But will the numbers be enough?  I suspect this is why JLR have given up their plans.   Not exclusive enough but similar pricing.

 

Further down you have the Lamborghini Urus, Bentley Bentayga, and those will probably go head to head with the Aston Martin DBX.   (And the DBX is a big question mark as to how good it will be and especially on the questionable styling recently by Marek Reichman.)   These are what the SV Couple should have been pitched against but is £ 100k too expensive.

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