American truck brand Ram has showcased how it will “redefine” the electric pick-up segment through a radical new concept at CES.
The EV is loaded with heaps of innovations, including an augmented-reality head-up display, an extendable load bed and third-row jump seats, which Ram claims to be an industry first.
The 1500 Revolution also shows off the brand's new-look front end, which introduces an animated logo and LED lights. This will first be fitted to the concept’s production version that is planned to be launched as the Ram 1500 EV in 2024.
Ram has also hinted that many other features of the commanding concept – which is based on the Stellantis STLA Frame platform – will also make it to the road-going model.
One of these will likely be the extendable payload. The 1500 Revolution can stretch to allow loads (albeit slim ones) as long as 18ft to be transported, thanks to a clever pass-through storage system that links the rear bed to the under-bonnet space through the centre of the cabin, with the centre console removed.