The Qashqai has been in the top five for years, but the SUV best-seller has now taken the top spot from Ford

The Nissan Qashqai has overtaken the Ford Fiesta as the best-selling car in September, with 13,499 registered across the month compared with the Fiesta’s 10,826. 

The surprise figures follow a slightly less buoyant sales period for Fiesta since the latest-generation model was launched, although the car remains the best-seller across the year so far, with 75,814 registered compared with the Qashqai’s 53,197. 

For September, though, the Fiesta dropped to third, with the Volkswagen Golf moving into second place with 12,800 registrations. In the year to date, VW’s best-seller sits in third place, after Ford’s Fiesta and Focus

In January-September 2016, Ford had shifted 96,139 Fiestas; 20,000 more than this year. However, the new car market was altogether stronger last year. The Vauxhall Corsa, the Fiesta’s closest supermini rival in terms of sales, is also down nearly 20,000 on January-September 2016, with 46,600 finding homes in 2017 so far compared with 64,925 in the same period last year. 

The weaker figures for the UK’s two best-selling superminis goes some way to confirm the industry’s prediction of the decline of small hatchbacks. Meanwhile, the Qashqai remains stable year on year, gaining almost 3000 sales so far this year over the same period in 2016. 

A Ford spokesman said that only two of the Fiesta's six trim levels - Zetec and Titanium - are currently available to order, hence the slower sales. The other trims - entry-level Style, sportier ST-line and range-topping Vignale – will become available in the coming months. 

In a bumper month for Nissan, the Juke also managed to clinch a top ten spot in September, with 7757 registrations during the month pushing it into eighth place. Mercedes-Benz maintained its two top ten positions in September, with the A-Class and C-Class taking ninth and tenth. 

A Nissan spokesman said: "The revolutionary Nissan Qashqai created the crossover segment when it was introduced and over the last 10 years has become a UK and Europe market best-seller. A new model was introduced in June with updated design and equipment, and enhanced technology, and its success in September is testament to the Qashqai’s continuing consumer appeal.”

Read more: 

UK car market in decline as diesel registrations tumble by 21.7%

2017 Ford Fiesta - pricing announced

2017 Nissan Qashqai on sale now, priced from £19,29

Our Verdict

Ford Fiesta

In remaking Britain’s best-selling car, Ford has trodden lightly with the new Fiesta. But has it done enough to keep its place at the head of the table?

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Comments
13

5 October 2017

Didn't see that coming although you can add a potential 6 dealer sales owing to the pointless Vignale model not being available.

Top tip, buy and polish a 2008 Fiesta, put a personal plate on it and all your neighbours will think you have a new car. Ford got away with!

p.s I was the 'previous' model's biggest fan

 

Hydrogen cars just went POP

5 October 2017
xxxx wrote:

Didn't see that coming although you can add a potential 6 dealer sales owing to the pointless Vignale model not being available.

Top tip, buy and polish a 2008 Fiesta, put a personal plate on it and all your neighbours will think you have a new car. Ford got away with!

p.s I was the 'previous' model's biggest fan

Although it makes sense that if the full range isn’t yet for sale that’s why the figures may be lower.. wonder if they will do a version of this one? 

5 October 2017

A British built car at number one!!!!

When was the last time that happened???

Obviously Ford's Fiesta workers in Cologne can't make 'em quick enough, mind you it doesn't help when they've got to take 2 extra long public bank holidays weekends this year!!!!

5 October 2017

A British built car at number one!!!!

When was the last time that happened???

Obviously Ford's Fiesta workers in Cologne can't make 'em quick enough, mind you it doesn't help when they've got to take 2 extra long public bank holidays weekends this year!!!!

5 October 2017

The new Fiesta isn't as cute or sharp looking as the previous model, which was nigh on perfect in my opinion.

5 October 2017

I’m pretty sure it was the 1997 Fiesta that was British built and the best selling car in the uk.

5 October 2017

it’s about time the British public woke up to what Ford is all about. Being a lifetime Ford buyer, I myself will be look to buy Japanese next time I’m on the market for a new car.

5 October 2017

Still see so many Focus and Fiestas having smart alloy wheels but with a rusty brake drum showing through the spokes... Apart from the Kuga there isn’t a car they produce that would make me buy one and I can get the privilege discount through work! I see the article doesn’t mention that the B-Max has been dropped due to poor sales? 

5 October 2017

I think it's supply rather than demand that's hitting the Fiesta. As noted big chunks of the range including the big selling ST are not yet available whilst there is little in the way of any discount or incentive available on the new model suggesting Ford don't have the cars to sell

5 October 2017

Has the motor industry predicted the decline of the small hatchback?   I'm surprised - cars like the Fiesta, Polo, Ibiza, Corsa, etc provide an ideal compact vehicle for people of all ages and lifestyles. Surely not everyone wants to replace them with a small SUV?

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