Future generations of the Mercedes-Benz A- and B-class will take styling cues from this new conceptual sculpture
26 January 2017

Mercedes-Benz has previewed the look of its next generation of compact cars with the unveiling of the Aesthetics A.

This conceptual sculpture has been created to show the new styling treatment to be adopted by up to eight new models from the German car maker within the next three years, including replacements for today’s A-Class and B-Class as well as successors to the CLA, CLA Shooting Brake and recently facelifted GLA.

Eschewing the heavily sculptured styling treatment and prominent crease lines of today’s models, the next-generation of Mercedes-Benz compact cars will adopt a much smoother appearance with largely unadorned surfacing and fuller forms.

The new look is described as a development of Mercedes-Benz’s existing 'Sensual Purity' design lineage and marks the first time it has been applied to models featuring transverse engines.

“Form and body are what remain when creases and lines are reduced to the extreme. We have the courage to apply this purism”, said Gorden Wagener, Mercedes-Benz’s chief design officer. “In combination with sensual surface design, the upcoming generation of the compact class has the potential to herald a new design era.”

Although it doesn’t go quite so far as the new Mercedes-Benz E-Class Coupé in the reduction of side feature lines, the new design linage marks a significant departure from the extreme side feature lines of current Mercedes models.

The only line remaining on Mercedes-Benz’s new compact models is one running the full length of the flanks, forming a hard shoulder that has been conceived to stretch the vehicle visually. Despite the change in philosophy, Wagener says the new line-up will continue to reflect a rear-wheel drive optic, despite being offered in front and four-wheel drive guises.

As well as hinting at the form language of surfacing treatment of the new A-class and its siblings, the Aesthetics A sculpture also reveals the so-called Panamericana grille treatment, with its vertical slats, to be adopted by AMG versions of the compact car line-up.

As well as previewing the new styling direction to be taken by Mercedes-Benz’s compact cars, the Aesthetics A also hints at a new four-door saloon model hinted to by company chairman, Dieter Zetsche, at the Detroit motor show earlier this month.

Based around a heavily updated version of Mercedes-Benz’s MFA (modular front architecture) platform, the new A-Class saloon is one of three new compact models to be added to the line-up as a rival to the likes of the Audi A3 Saloon and new BMW 1 Series Saloon.

Other new MFA based models include a compact SUV, which is planned to share the same wheelbase as the B-Class and sit above the next-generation GLA as a direct competitor to the Audi Q3 and BMW X1.  

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Comments
12

26 January 2017
The new aesthetic looks much better. Current cars from Mercedes are overrun with every butch design feature anyone has ever put on a car. They look like they have been built in a gym using steroids. It looks like elegance is on its way back with future cars.

27 January 2017
Scoobman wrote:

The new aesthetic looks much better. Current cars from Mercedes are overrun with every butch design feature anyone has ever put on a car. They look like they have been built in a gym using steroids. It looks like elegance is on its way back with future cars.

Hopefully, although the rear of this concept is far from that

27 January 2017
Wagener says the new line-up will continue to reflect a rear-wheel drive optic, despite being offered in front and four-wheel drive guises.

think the Prime Minister will have to put this guy in charge of brexit

27 January 2017
"Eschewing the heavily sculptured styling treatment and prominent crease lines of today’s models, the next-generation of Mercedes-Benz compact cars will adopt a much smoother appearance with largely unadorned surfacing and fuller forms" -

It's good news on paper that Mercedes wants to do 'pure', but must bring its panel gap precision up to VW group standard for it to work. There won't be crease lines to detract from huge and inconsistent panel gaps.

27 January 2017
This is actually a jelly. Yum.

Good work Mercedes, you ran out of niches, but your marketing department stated a new consumer group identified conclusively there was a market of one person in Cleethorpes Road, Runcorn for an urban, country, sports coupe mpv hybrid unicycle. At this point design went into melt down, engineering resigned, and the accounts department (the only people left) produced a jelly.
Cunning product positioning. Audi will have one next - you wait and see.

Spanner

27 January 2017
Spanner wrote:

This is actually a jelly. Yum.

Good work Mercedes, you ran out of niches, but your marketing department stated a new consumer group identified conclusively there was a market of one person in Cleethorpes Road, Runcorn for an urban, country, sports coupe mpv hybrid unicycle. At this point design went into melt down, engineering resigned, and the accounts department (the only people left) produced a jelly.
Cunning product positioning. Audi will have one next - you wait and see.

BMW have already started work on a premium 4x4 coupe jelly

27 January 2017
Hilarious, I bet they are :)
Spanner

27 January 2017
Hmm nothing really to see here. If anything it looks like an A3 saloon with a more rounded roof line in side profile. The rear aspect rinds me of my B6 Passat. The inverted grille looks good though.

27 January 2017
Bruno Sacco in the 80s and 90s did "smooth" and "pure" much better than this. This could be any a3. Mercedes did break new ground when they managed to put e-class interior space in a Panda footprint with the original a-class. Everything else is just a posh Golf.

27 January 2017
giulivo wrote:

Bruno Sacco in the 80s and 90s did "smooth" and "pure" much better than this. This could be any a3. Mercedes did break new ground when they managed to put e-class interior space in a Panda footprint with the original a-class. Everything else is just a posh Golf.

Agreed on Bruno Sacco and the innovative packaging of the original A class.
People who buy a Mercedes today should bear in mind that they are buying a market-led product not an engineering-led one.
I remember well the supreme logic of old Mercedes such as electrical adjustment for the off-side mirror and manual adjustment for the driver's mirror - Why use another motor when the driver can reach his mirror by hand?

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