Lexus’s hydrogen-fuelled Recreational Off-Highway Vehicle (ROV) concept is designed to demonstrate that "exhilarating driving can co-exist with a carbon-free society".
The UTV-style two-seater features exposed long-travel suspension, prominent mud-deflecting fenders, a full roll cage and chunky tyres – but Lexus maintains that it's still "the kind of vehicle that people would expect from a luxury car maker".
It uses a hydrogen-fuelled 1.0-litre engine, but Lexus hasn't given any further technical or performance details, beyond suggesting that it will meet its requirements for quietness, durability and reliability, and will offer “the exciting sound of an ICE and the responsive rise in torque that comes from the fast combustion speed of hydrogen”.
Asked by Autocar why Lexus was showing an off-road concept so disparate from its series-production models, the brand’s European vice-president Pascal Ruch said: “Why not? In the past, we've looked in very different directions - we even had a boat, which is nothing directly linked to the brand.
“In fact, we could have sold quite a lot of these boats. We sold only a handful, but there was the demand. Sometimes you have to experience new things.”
He added that Lexus is a "lifestyle brand" and suggested that there will be an affinity between its customers and this new concept. The brand isn't necessarily considering production, but Ruch said it “shows our direction when it comes to nature - trying to be close to nature, enjoying nature in a sustainable way”.