Currently reading: New baby Jaguar saloon design ready
Design boss says the shape of Jaguar’s new BMW 3-series rival has been signed off; due to be revealed next autumn

The design of Jaguar’s new small saloon has been signed off ahead of its expected reveal towards the end of next year.

Jaguar design director Ian Callum told Autocar that he had “finished design work” on the as-yet-unnamed model. He revealed that it would “follow the current design trends of Jaguar” rather than ushering in a change of direction for the firm.

The saloon, codenamed X760, is tipped to be revealed as a thinly veiled concept car at the Paris motor show next October before being displayed in final production form at the Geneva show in March 2015, with sales starting soon after.

Underpinning the saloon is Jaguar’s new rear-drive all-aluminium architecture called iQ[Al], which stands for ‘intelligent aluminium architecture’. The structure was first used beneath Jaguar’s C-X17 SUV concept, a model with styling that has directly evolved from the F-type’s and which will influence Jaguar’s new saloon rival for the BMW 3-series, Audi A4 and Mercedes-Benz C-class.

Styling features of the new four-door saloon are expected to include a more powerful interpretation of the three-dimensional front end and trapezoidal grille design introduced on the F-type, a clamshell bonnet with twin power bulges, muscular haunches and a sporty yet graceful profile.

Callum confirmed that the saloon would follow the look established by the Jaguar F-Type and C-X17, to give the Jaguar range greater family resemblance.

“This is not a time to start changing direction,” said Callum about the sub-Jaguar XF model, which will be built in a new facility under construction at Jaguar Land Rover’s Solihull plant. “We’ve established a beautiful design and we need to start using it on a family, and this will be part of the family.

“UK buyers know what a Jaguar is and looks like, but we have a bigger job to do around the world. We need to get the numbers out there and for people to be able to instantly recognise a Jaguar. The F-type is already helping this process.

“I think what we’ve ended up with will be a very strong contender in what, we’re under no illusions, is a very tough marketplace.”

Jaguar chiefs have already hinted at the saloon spawning a whole range of models, including a BMW X3-size SUV inspired by the C-X17 concept and a small estate and coupé to rival the BMW 3-series Touring and 4-series coupé respectively.

“It is a hugely flexible architecture and we will make full use of it, as there’s no point just doing one car,” said Callum, without confirming specific models. “There doesn’t just have to be one car of that size.”


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Mark Tisshaw

Title: Editor

Mark is a journalist with more than a decade of top-level experience in the automotive industry. He first joined Autocar in 2009, having previously worked in local newspapers. He has held several roles at Autocar, including news editor, deputy editor, digital editor and his current position of editor, one he has held since 2017.

From this position he oversees all of Autocar’s content across the print magazine, website, social media, video, and podcast channels, as well as our recent launch, Autocar Business. Mark regularly interviews the very top global executives in the automotive industry, telling their stories and holding them to account, meeting them at shows and events around the world.

Mark is a Car of the Year juror, a prestigious annual award that Autocar is one of the main sponsors of. He has made media appearances on the likes of the BBC, and contributed to titles including What Car?Move Electric and Pistonheads, and has written a column for The Sun.

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scotty5 10 December 2013

Design on the cheap

When the JAg boss said we've now signed off the shape, does Jaguar actual have a design studio or do they just say "we're going to build a 3 series rival" and wait for publications like Autocar to draw sketches, and then pick what looks best?
Motormouths 10 December 2013

I don't see free web content

I don't see free web content as an excuse or device for bias and drivel.
Bobstardeluxe 10 December 2013

Motormouths wrote: I don't

Motormouths wrote:
I don't see free web content as an excuse or device for bias and drivel.
excatly the whole point of a website is too prmote and be a sister media publication to the magazine.. so why de value your product what your trying to achieve,.. also yes the website access is free but you do know that they are making money out having a website.. such as the dunlop sponsored videos.. this is another revenue medium.. they aren't doing public service! Look no one is discounting the publication or it merits... just articles like this.. it not about JLR.. genrerally there have been to many space filler articles..or so called new articles ..which are actually old ones regurgitated with one new paragraph oh and another so called Scoop pic... ahem autocar rendering- "how it could look' .. i could tell you how it could look..we want to know how it most probably will look !
superstevie 10 December 2013

I assume those who are

I assume those who are complaining about the influx of articles don't read the magazine regularly. I haven't bought the current one, but I'm guessing the main story and front cover will be about jaguar. In that big article, there are loads of side stories. That then happens is that they get posted online a few days after the magazine release. It's not just jaguar that this happens with. Couple of weeks ago there were quite a few BMW related articles, which I'd read in the magazine I'd bought a few days earlier. And I'm sure there have been Audi, merc, gm, ford related ones in the past, or will happen in the future. So when you complain about reading an article on this website, remember that, for you, it is free, unless you've purchased the magazine.