Currently reading: Land Rover Discovery SVX cancelled
Hardcore off-roader no longer planned for production, but SVX badge will live on elsewhere
Mark Tisshaw
News
2 mins read
15 February 2019

Land Rover’s Discovery SVX concept car will not make production as originally planned.

The rougher, tougher Discovery SVX was first seen at the 2017 Frankfurt motor show, where the company confirmed a follow-up production version to go on sale by the end of 2018.

As well as crowning the Discovery range with a more extreme, off-road-focused model with V8 power, the model was also due to launch the SVX sub-brand from Jaguar Land Rover’s Special Vehicle Operations for its most extreme vehicles.

SVX models would sit alongside SVR performance models, and SVAutobiography luxury cars as part of a three-pronged range of vehicles fettled by SVO. Land Rover has confirmed to Autocar that a V8 engine (the concept’s was a 5.0-litre supercharged V8 with 518bhp) is now no longer destined for the Discovery, meaning the Discovery SVX is no longer going ahead in its current form.

However, a spokesman said that the firm would still be pushing ahead with the SVX badge in the future, on unspecified models. 

Land Rover also recently confirmed it would not build the two-door Range Rover SV Coupé after all, despite the £240,000 limited-run model being put on sale and revealed in its final production form. This decision was taken seperate to that of the Discovery SVX, however.

Jaguar's SVO division has also just lost its design boss, Wayne Burgess, to Geely’s new design centre in Coventry.

READ MORE

Reborn Land Rover Defender crucial to firm's 2019 revival

Range Rover SV Coupé axed

Every Jaguar Land Rover to be renewed by 2024

Advertisement
Advertisement

Find an Autocar review

Read our review

Car review
Land Rover Discovery review hero front

Is this a triumph of style over substance, or is the fifth-gen Land Rover Discovery the best yet?

Join the debate

Comments
19
Add a comment…
jonboy4969 16 February 2019

and yet more stupid comments,

and yet more stupid comments, JLR hads 100,s of millions in the bank, the Discovery is a great car, that nothing, has beaten off road, and on road is superior to anything from BMW or Audi and ost of the Merc range.

 

It si quite clear to anyone with a brain cell what they are doing and thats consolidating, they are utilitsing their fnds for the significant launches coming up from the now 18 derivatives of defender, Nre baby RR, eRR, Freelander, New Big RR, and Evoque, and its derivatives, once these are out, and generating income and profits as ALL LR products make profits, its the Jags that are lsoing funds hand  over fist, but thats being sorted with a new range  of cars, from a new A3 sized car, new XK, New F-Type, New XT+ derivatives, new J-Pace, new K-Pace all Electric large SUV, so they have enough on their plates.And not forgetting the new plant in the UK currently under development, and further expansion into more new markets, and expansion of build to other countries.So, they are well positioned to take advantage of the next 7 years, but hey why ruin facts with drivel that is always posted about JLR, from the chav boys and their Nova's, Saxo's and Corsa's.

CarNut170 17 February 2019

jonboy4969 wrote:

jonboy4969 wrote:

and yet more stupid comments, JLR hads 100,s of millions in the bank, the Discovery is a great car, that nothing, has beaten off road, and on road is superior to anything from BMW or Audi and ost of the Merc range.

 

It si quite clear to anyone with a brain cell what they are doing and thats consolidating, they are utilitsing their fnds for the significant launches coming up from the now 18 derivatives of defender, Nre baby RR, eRR, Freelander, New Big RR, and Evoque, and its derivatives, once these are out, and generating income and profits as ALL LR products make profits, its the Jags that are lsoing funds hand  over fist, but thats being sorted with a new range  of cars, from a new A3 sized car, new XK, New F-Type, New XT+ derivatives, new J-Pace, new K-Pace all Electric large SUV, so they have enough on their plates.And not forgetting the new plant in the UK currently under development, and further expansion into more new markets, and expansion of build to other countries.So, they are well positioned to take advantage of the next 7 years, but hey why ruin facts with drivel that is always posted about JLR, from the chav boys and their Nova's, Saxo's and Corsa's.

 

.... so why do they need to raise £1 billion to cover their bonds?

They have quite clearly monumentally screwed up to the tune of billions with a B.

Not to mention their woes in the premium sector in China, where other carmakers are making gains: https://europe.autonews.com/automakers/jaguar-land-rover-hurt-quality-control-issues-china

The Chinese simply know poor quality when they see it.

Boris9119 15 February 2019

Why the Lead Story?

Its articles such as this that lend credence to those that suggest an unholy alliance between Autocar and JLR. This is in essence an article announcing that a never yet built JLR product that was promised to great media attention (yes you Autocar) has been cancelled and will not be built? Surely that's not a headlining article, unless of course........

Chris C 15 February 2019

Disco SVX

I still quite like it even though it reminds me of a cross between a jacked up Saab estate and Rover Streetwise. But a 518 hp supercharged V8 engine seems very inappropriate for a serious offroader requiring low down torque - it's not an autobahn eating Bugatti!

Possibly LR are rediscovering that doing SV vehicles through mainstream processes can get hideously complicated, hard to control and expensive.

Bring back Camel Trophy and other similar halo events.....

Find an Autocar car review