Hardcore off-roader no longer planned for production, but SVX badge will live on elsewhere
Mark Tisshaw
15 February 2019

Land Rover’s Discovery SVX concept car will not make production as originally planned.

The rougher, tougher Discovery SVX was first seen at the 2017 Frankfurt motor show, where the company confirmed a follow-up production version to go on sale by the end of 2018.

As well as crowning the Discovery range with a more extreme, off-road-focused model with V8 power, the model was also due to launch the SVX sub-brand from Jaguar Land Rover’s Special Vehicle Operations for its most extreme vehicles.

SVX models would sit alongside SVR performance models, and SVAutobiography luxury cars as part of a three-pronged range of vehicles fettled by SVO. Land Rover has confirmed to Autocar that a V8 engine (the concept’s was a 5.0-litre supercharged V8 with 518bhp) is now no longer destined for the Discovery, meaning the Discovery SVX is no longer going ahead in its current form.

However, a spokesman said that the firm would still be pushing ahead with the SVX badge in the future, on unspecified models. 

Land Rover also recently confirmed it would not build the two-door Range Rover SV Coupé after all, despite the £240,000 limited-run model being put on sale and revealed in its final production form. This decision was taken seperate to that of the Discovery SVX, however.

Jaguar's SVO division has also just lost its design boss, Wayne Burgess, to Geely’s new design centre in Coventry.

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Our Verdict

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Is this a triumph of style over substance, or is the fifth-gen Land Rover Discovery the best yet?

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Comments
19

15 February 2019

I guess the SVX actually needed some engineering on it rather than just letting the marketing team sell a load of overpriced add ons.

 

 

 

15 February 2019
Deputy wrote:

I guess the SVX actually needed some engineering on it rather than just letting the marketing team sell a load of overpriced add ons.

 

Did you say "sell" just there ?  That's one thing these poor, direction-less fools in JLR marketing dept. can't do.

JLR announced their Ingenium straight-six this week. That's the first brand new multi-cylinder 6-pot I've seen a UK company produce for decades (ignoring Al Melling's oeuvre during the TVR Wheeler-era)....and what did 'marketing' do ?  Let it appear in the RRS HST with barely a whimper.  Or maybe they're keeping it sotto voce for a reason...  It does work,lads, doesn't it ?!

BertoniBertone

15 February 2019
BertoniBertone wrote:

Did you say "sell" just there ?  That's one thing these poor, direction-less fools in JLR marketing dept. can't do.

JLR announced their Ingenium straight-six this week. That's the first brand new multi-cylinder 6-pot I've seen a UK company produce for decades (ignoring Al Melling's oeuvre during the TVR Wheeler-era)....and what did 'marketing' do ?  Let it appear in the RRS HST with barely a whimper.  Or maybe they're keeping it sotto voce for a reason...  It does work,lads, doesn't it ?!

 

A good point well made.

All JLR products generally recieve mass market attention about 2 years after they've been released.

With Speth's terrible management it's understandable. But surely it must be more than that?

Assumedly they only take the very best and brightest russell group university grads, who couldn't sell food to a starving man.

As generally Marketing are the department that decide product direction and definition - no wonder they're so lost!

15 February 2019
BertoniBertone wrote:

 

JLR announced their Ingenium straight-six this week. That's the first brand new multi-cylinder 6-pot I've seen a UK company produce for decades (ignoring Al Melling's oeuvre during the TVR Wheeler-era)....and what did 'marketing' do ?  Let it appear in the RRS HST with barely a whimper.  Or maybe they're keeping it sotto voce for a reason...  It does work,lads, doesn't it ?!

They had access to a decent modern i6 petrol engine, it was even used in the Freelander 2 for certain markets, it belonged to Volvo, and was designed for use in JLR and Volvo vehicles prior to the break up of Fords PAG, but in the end JLR plumped for Fords V6 petrol, and which is now being phased out because of emmision regs, that the Volvo engine easily met.  

15 February 2019
JLR deciding that sorting out priorities is more important than these pointless trinketmobiles that do not add to the bottom line or add anything to the JLR. They have quite enough 'look at me, I am an obnoxious twat' models in their range already. And after having seen the BL era dash for the Discovery SWB (sorry Defender) 'leaked' yesterday, I suggest purchasing some higher quality egg boxes might be a good idea. As well as a 4 door quad cab, what with that being the best selling configuration for a pickup in the world. On all continents, and all classes of pickup.

15 February 2019

I am from Cheltenham and I approve this message!

15 February 2019

Wasn't the SVX badge used by Subaru years ago?

15 February 2019
Overdrive wrote:

Wasn't the SVX badge used by Subaru years ago?

 

Yes. What a fine car that was too.

15 February 2019

Judging by the timing since this was announced - this should be at the final stages of initial production by now?!

The development work already done and paid for, then cancelling?!

Exactly HOW BAD is your money crisis JLR?

15 February 2019

Are they whitteling down the amount of models to focus on their current models. Less choice, more quality.

I cant say that I saw a lot of point in the svx anyway

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