British chemicals firm plans to make an 'uncompromising' 4x4 that reflects the Defender's philosophy, and hopes to build it in the UK
7 June 2017

Chemicals firm Ineos has stepped up its search to find a location to build its new Land Rover Defender-inspired model, with preference for a site in the UK.

“We’d originally said our desire is to build it in the UK, and that remains the case,” Ineos director Tom Crotty told Autocar, but the company has also received a number of offers from European sites.

Ineos turned over £45 billion in 2016, making a £4 billion profit, and is set to invest around £700 million into a chosen site and will make a decision by the end of the year to ensure it will stick to the car's slated release date of 2020.

The company is open to a number of possible solutions: it could share a facility with another company, convert a used plant, or build a new one.

Ineos is still keen to start production in the UK, despite uncertainty over the automotive industry in the country following the Brexit vote.

“We’re a year into Brexit and we’ve gone into this decision with eyes wide open,” Crotty said. “It really doesn’t have an impact. We think this is a project for the UK that would be hugely beneficial post-Brexit because we would be exporting around 70-80% of the cars we would make."

Ineos is targeting worldwide sales of around 25,000 units per year, and prices are set to stick closely to those of the outgoing Defender, which was priced from £25,000.

The car has been dubbed Projekt Grenadier, referencing the Grenadier pub in Knightsbridge, close to the Ineos office, where the plans for this Defender-inspired model were first discussed, according to Crotty. The German spelling of 'projekt' has been used as a reference to the nationality of the car’s lead engineer, Dirk Heilmann. 

“We want the best quality engineering under the skin of this vehicle, hence the nod in this direction,” Crotty said. “We want to remind everyone that what we’re trying to do is make an uncompromising 4x4 with high levels of engineering.”

Ineos has previously outlined its vision for its 4x4 to be sold globally, but particularly targeting the US, sub-Saharan Africa and Europe.

Much of the design and powertrain options are still to be decided, but Crotty confirmed that it's likely to have a diesel option, while hybrid and electric technology is being explored.

Crotty also confirmed that it will have a traditional chassis, rather than a monocoque, and that it will be relatively low-tech, unlike Land Rover’s forthcoming Defender replacement.

“It will be extremely high quality and extremely reliable,” said Crotty. 

“We’re looking at a range of options for powertrains,” he added. “Hybrid technology could well be on the cards, especially because it would help with emissions management, but we would want it to retain its off-road values.

“Pure EV is also a possibility. We’re looking at everything and haven’t closed anything off. I’d be very surprised if a diesel option wasn’t part of that,” Crotty said.

As for styling, Crotty confirmed it will have the “spirit of the Defender” but it won’t be a lookalike.

“It won’t be a modern SUV,” he said. “It will be much more like an old-style, very rugged off-roader.”

Ineos says it is one of the world’s largest manufacturers, but this will be the first time that it has produced a vehicle.

Crotty accepted that the project is a risk, but maintained that it had the full backing of the company and it was determined to make it a profitable success.

“People probably think we’re crazy because we’re not in the car industry,” he said.

“There’s risk in everything you do, but we can manage that risk. We are manufacturers, we know what we’re doing and we know we need high quality from the people in the industry.”

Ineos boss Jim Ratcliffe is a big fan of the Defender and was behind the company’s move to make its own model. 

“This is a fantastically exciting project,” Ratcliffe said. “We want to build the world’s purest 4x4 and are aiming it at explorers, farmers and off-road enthusiasts across the globe.”

The firm said it “is determined that the vehicle will not only fill a gap in the market vacated by the Defender but also provide a step-change improvement in build quality and reliability”. 

Ratcliffe added: “I am a great admirer of the old Land Rover Defender and have enormous respect for its off-road capability, and our new 4 x4 has been inspired by it. But while our off-roader might share its spirit, our new car will be a major improvement on previous models.”

Jaguar Land Rover is fiercely protective of its Defender. In December last year, it prevented a Canadian company using the name Defender for an all-terrain vehicle. 

At the time, Jaguar Land Rover legal boss Keith Benjamin said: “The Land Rover Defender is an iconic vehicle that is part of Jaguar Land Rover’s past, present and future. The success of our business is based on unique design and engineering attributes, and we intend to protect the brand robustly around the world.”

Ineos has informed JLR of its plans, and Crotty said there was no conflict between the two parties and that JLR’s response was “neutral”.

“There have been no great fallings out, just sensible conversation,” Crotty said.

“We’re not out to produce a copy, we’re out to produce a new vehicle that is filling a space that the Defender used to fill.”

The next-generation Land Rover Defender is due to arrive in 2019.

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Comments
21

13 February 2017
You'll turn blue.

Citroëniste.

13 February 2017
To build the world's best 4x4 you don't have to beat Land Rover. You have to beat Toyota.

13 February 2017
Land Rover defends its Defender. I still have doubts about the feasibility of the feasibility study.

13 February 2017
The next Defender will be a re-badged Range Rover.
JLR lost the plot years ago, they want to make a 'snatch'Rover with electric windows and Bose sound.

RogerHudson

13 February 2017
The New defender is likely to be £35k to £45k due to its higfh tech and alloy body etc,there is a market for a more simple product like the oold defender but better engine and safety features but more simple in concept than the likely replacement.I am sure they could sell 50000 units around the world priced say £20k to £30k

13 February 2017
"Ineos claims it is one of the world’s largest manufacturers" - a phrase dripping with the kind of de haut en bas disbelief and frank skepticism you never see in an Autocar piece about, say, Elon Musk - and never mind its annual revenues in excess of $50billion and 17,000+ employees.

13 February 2017
I'm surprised Ineos are definitely going ahead with this, to produce an all new vehicle of this type is a massive exercise for a company with NO relevant experience.

13 February 2017
If you need an uncompromising Off Roader, I'd just get a Wrangler, having driven both a Wrangler and a Defender, the Wrangler feels better in every conceivable way, although they could do with a Commercial version

13 February 2017
fhp111 wrote:

If you need an uncompromising Off Roader, I'd just get a Wrangler, having driven both a Wrangler and a Defender, the Wrangler feels better in every conceivable way, although they could do with a Commercial version

You are correct, in a global view the Wrangler is a far more relevant target than the Defender. And the 2018 version will have a pick-up option, so proper commercial versions could follow.

13 February 2017
The Defender was never that cheap partly because of labour costs so good luck Ineos you will need it. The Land Cruiser ultimately beat the Defeder for sales worldwide because it was more refined and almost as good off road. The Jeep is also good but doesn't sell that well globally essentially because it's crude like the Defender and won't take as much of a battering (think Rino charging at it vs Defender.

Ultimately the best vehicle in this market in my view is not the Defender but the Discovery although that's also too expensive. Discovery is refined and well built. My bet is that the next Defender will be a lot like the outgoing Discovery, only available in SWB, LWB and Pickip forms. At that point the Defender will steal many sales from many makes. INEOS could still do well as long as they are really cheap and as crude as Jeeps currently are.

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