Currently reading: Hyundai i10, i20 and i30 survive as brand commits to small cars
Korean manufacturer remains committed to compact car markets; weighing up entry EVs

Hyundai is planning next-generation versions of the Hyundai i10 city car, Hyundai i20 supermini and Hyundai i30 family car – and is considering how it can offer entry-level EVs in the future.

The Korean brand’s i10 is one of a rapidly shrinking number of city cars on sale in the UK, due to the challenges safety and emissions regulations present in making small machines profitable – and buyers increasingly turning to EVs.

But while some rivals are abandoning the market for city cars and traditional hatchbacks in favour of expanding their SUV line-ups, Hyundai is committed to the markets, said European chief Michael Cole.Hyundai i20 0

Talking to Autocar at the launch of the second-generation Kona crossover, Cole said: “We're strategising now about what comes beneath [the] Kona long-term. For now, [the] i10, i20, i30 are all still in our plan, even for the next generation. We’re looking at what we have. Exactly what we will have across those three lines, I can’t say today.”

Cole added that the next challenge was to evaluate smaller EVs. He said: “I believe there's a market below [the] Kona and maybe even in more traditional bodystyles, such as hatchback. It’s in our thinking, rather than necessarily in our long-term plan now, but for the European market, we have to be thinking about that.

“We don’t want to lose any customers, I don’t want to walk away from any customer group. So we have to think about those i10, i20, i30 customers. What could the future with electrification look like for them? It doesn’t necessarily mean it’s going to be [the] Hyundai Kona or Hyundai Ioniq 5. We have to think about what could come sub-Kona.”

While the rising cost of EVs is a concern, Cole noted that the likely higher headline price for the new Kona is likely to be offset by increased residual values, meaning that monthly PCP payments are likely to remain similar to the original model. 

Cole suggested that could also help to make smaller EVs more affordable in the future, saying: “I do believe monthly payments and even moving towards subscription-type scenarios will help. I can see – and this is a personal view, not a corporate decision – a situation where we have a smaller EV that would just go onto subscription, and we keep the vehicle in a programme for five, six, seven years.”

James Attwood

James Attwood, digital editor
Title: Acting magazine editor

James is Autocar's acting magazine editor. Having served in that role since June 2023, he is in charge of the day-to-day running of the world's oldest car magazine, and regularly interviews some of the biggest names in the industry to secure news and features, such as his world exclusive look into production of Volkswagen currywurst. Really.

Before first joining Autocar in 2017, James spent more than a decade in motorsport journalist, working on Autosport,, F1 Racing and Motorsport News, covering everything from club rallying to top-level international events. He also spent 18 months running Move Electric, Haymarket's e-mobility title, where he developed knowledge of the e-bike and e-scooter markets. 

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TTmann 16 March 2023

I agree with the various comments. Small is beautiful. We have a Peugeot Ion (Mitsubishi miev) and it does all our daily journeys of up to 60 miles. 10 years old, so Would like to replace it. SMALL ev like the VW Nils. Wife would not like it, but I would. Target range 170km. Max speed 110 km/hr. Or a Twizzy with doors and on steroids!

There is a nich market for a manufacture here!

jason_recliner 9 March 2023

Excellent. K/H is the new Toyota. Best mainstream cars in the world.

The Apprentice 8 March 2023
Perhaps predicting 2030 will get postponed and they will still have affordable cars available to offer or at least plenty of markets will remain for them. Good news.

Just drive around your streets and see how many i10, Picanto, Fiesta, C1, Corsa of all ages around. You can get a good nick used ICE city car for 6 grand and demand is always strong. What (used) EV can take that place?