General Motors is expected to give the go-ahead to Cadillac’s flagship Omega project before year-end, according to senior sources. The maker’s top management has been encouraged by the overwhelmingly positive reaction to the luxury division’s new Ciel concept vehicle.
It’s unclear whether a convertible or sedan version based on the big Omega platform would be first to market, but there is a clear consensus that Cadillac needs a super-premium model if it is to have a chance of regaining its position as ‘standard to the world’, as its long-time advertising slogan declared.
Omega would be just one in a wide range of new offerings that would be added to the Cadillac line-up, insiders confirm, helping the once-dominant marque fill in the so-called ‘white space’ between its current model mix. That will include not only a new plug-in hybrid, but very likely some more conventional hybrid-electric models, as well.
Cadillac planners are also looking at the possibility of adding a diesel, but whether they follow through will depend not only on potential demand in the US but whether Caddy sees the opportunity to build a long-sought presence in Europe. That’s a big uncertainty right now. At least in the near-term, the marque is emphasising China, now its second-largest market.