Analyst report suggests Ford Fiesta-based SUV to rival the Volkswagen T-Roc is being readied for launch

A new Ford Puma is reportedly being readied for launch as a compact SUV rival to the Hyundai KonaSeat Arona and Volkswagen T-Roc.

UPDATE: Ford has confirmed the Puma name will return as a Fiesta-sized compact SUV, releasing a single teaser image ahead of a full reveal. Read the full story here.

The car - set to be announced this week as part of a raft of new model announcements by Ford, including the unveiling of the new Kuga - is tipped to be 4.2m long, suggesting it will be based on the Fiesta’s underpinnings and share engine and transmission options with that car.

As such, it would sit above the Ecosport but below the Kuga in Ford’s range. The new Puma’s existence was first reported by analyst firm Inovev and subsequently by Autocar India. The car is tipped to be built at Ford’s plant in Craiova, Romania.

Insiders have previously indicated that Ford of Europe’s only profitable vehicles are its SUV and van ranges, highlighting why the firm would be keen to expand the former line-up.

The Puma was originally launched as a Fiesta-based coupé in 1997 and remained on sale until 2002. In higher states of tune, and most notably as the Racing Puma, it was a highly regarded sports car, and its fanbase was enhanced by its use in the Junior World Rally Championship for drivers aspiring to follow the career of Colin McRae, who was a factory Ford driver for much of that period.

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Used car buying guide: Ford Puma​

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Used car buying guide: Ford Racing Puma

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Comments
15

2 April 2019

  SUV?!, guess that’s where the money is just now.

Peter Cavellini.

2 April 2019

Please don't, just let the name lie. Call it something else, Schoolruna or something. Ford you have already destroyed the Cougar/Kuga name.

2 April 2019

that was effectively the job of the Fiesta Active, if they are bringing out a Fiesta based SUV will it not rob sales of the Active.. 

2 April 2019
Citytiger wrote:

that was effectively the job of the Fiesta Active, if they are bringing out a Fiesta based SUV will it not rob sales of the Active.. 

 

Have yet to see one, so feel that the very act of making the Fiesta Active, has been the reason for the lack of sales...ie simply not needed/wanted/sought after...perhaps quietly dropped after a couple of model years, once the (lack of) sales figures are in.

2 April 2019

Stop referring to the act of dipping into the car names bin as bringing back the last holder of that name.  You don't bring back a coupé as an SUV.

bol

2 April 2019
275not599 wrote:

Stop referring to the act of dipping into the car names bin as bringing back the last holder of that name.  You don't bring back a coupé as an SUV.

The Puma was one of the finest cars Ford has ever built. I sold mine 20 years ago, but it still ranks among the most entertaining cars I’ve driven. I’m not being sentimental about it, but I don’t understand what the benefit can be of using it’s name on a car of a completely different type and character?

 

 

2 April 2019
bol wrote:

275not599 wrote:

Stop referring to the act of dipping into the car names bin as bringing back the last holder of that name.  You don't bring back a coupé as an SUV.

The Puma was one of the finest cars Ford has ever built. I sold mine 20 years ago, but it still ranks among the most entertaining cars I’ve driven. I’m not being sentimental about it, but I don’t understand what the benefit can be of using it’s name on a car of a completely different type and character?

They'll probably spell it completely differently like they did with the Cougar/Kuga to further differentiate it in their mind's eye.  "Pewmer", anyone?

 


2 April 2019

I think this is great news! We'll now see the return of many icons to the marketplace!

We will see the Porsche 928 return as a big brother to the Cayenne!

The Alpine A310 will make a comeback as a medium-sized crossover!

The BMW 507 will pop up again as the companies largest SUV yet!

The Ferrari 430 name will arise on the companies first all-terrain FUV!

I'm so excited

JMax

2 April 2019
275not599 wrote:

 You don't bring back a coupé as an SUV.

You clearly havent been paying attention, the current thing for manufacturers is to produce a slightly less spacious version of an SUV, give it a higher price tag and call it a Coupe, so why cant Ford take a coupe turn it into an SUV and call it an SUV, now do try and keep up ;) 

 

2 April 2019

With their recently released Eclipse Cross SUV.  The Eclipse was another fina handling, good looking coupe from the 90's and (a less attractive version) early noughties.  I think some manufacturers think buyers have short memories and will not remember the original car carrying a given moniker.  The Vauxhall Viva is another example.

"Why is http://www.nanoflowcell.com not getting more media attention? It could be the future... Now!"

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