Ford is developing an electric car line-up that will carry the Model E name, which will launch in 2019.
Ford’s new foray into the electric car market will include a compact SUV, as well as a smaller Focus-based Tesla Model 3 rival. The cars will be offered as EV, plug-in hybrid, and hybrid variants - similar to Hyundai's strategy with the Ioniq - it has been confirmed to Autocar, and will have a 200-mile range.
The Blue Oval blocked Tesla’s attempts to trademark the Model E moniker in 2013. This meant the electric car maker chose the Model 3 name for its forthcoming entry-level electric car, and leaves Model E free for Ford to use.
Currently, Ford offers an electric version of its Focus model, which is said to be replaced later this year.
The manufacturer has been clear in its aim not to sell its electric offerings at a loss, and it’s thought this ethos will continue for the Model E vehicles, which could mean they will be realistically priced - and priced to cover costs.