Ford is considering launching further new Mustang-badged models in the future – raising the possibility of the muscle car nameplate effectively becoming a performance sub-brand.
The long-running name and pony badge logo is being used on the new Mustang Mach-E electric SUV, Ford’s first bespoke EV. It will be the first time in the 55-year history of the Mustang that the name has been applied to an entirely new model type.
The development team originally started work on a different EV project, but the project underwent substantial changes when it was decided to apply the Mustang name. Murat Gueler, Ford’s European design chief, said that decision could lead to more new Mustang models.
“The Mach-E is our step into the future, without ignoring history,” Gueler told Autocar. “There’s a lot of emotion with the Mustang, and it’s time to progress that and make it spread wider.”
Notably, to match the style of the Mustang, the Mach-E uses a reworked version of the model’s pony badge, rather than the Ford Blue Oval logo. Gueler said that decision was both to strength then Mustang links and “communicate the new-ness of this”, adding that: “We’ve talked about building a family.”