On affordability, Arnaud point out that in France, it costs around €1000 to get a driving licence, €100-150 per month to park a car (if you live in Paris), about €50 per month to insure a car, plus petrol and buying the vehicle itself. "These are five reasons not to buy a car," he says. Citroën's idea for the Ami One is that it could be used "for five minutes, five hours, five days, five months or five years", the point being to underline the on-demand convenience of this approach.
In the first three cases, the driver would access the Ami One through a car-sharing scheme such as Zipcar, while the longer periods would mean ownership, probably through a PCP finance deal. It’s the first three methods that would ease the way for young drivers, who Arnaud reckons "still love cars" but are priced out of the market.
Keeping the price low has also led to plenty of ingenious solutions for removing cost from the Ami One itself. Its big doors are identical and hinged at different ends as a consequence, the front panels are the same but don’t look it because they’re mounted at different heights and the wheelarches are identical, as are the tail-lights.
Despite this low-cost quest, the Ami One has a flip-back fabric roof and more space ahead of its driver than pretty much any other car – the attractively shaped dashboard, such as it is, quite some distance from you. The instruments are mounted on the steering column, to the right of which is a neat rotary gear selector. For connectivity, music, sat-nav and all other digital desires, drivers use their phones, for which a specific Ami One app is available that bundles all your required and relevant apps into one easily usable arrangement.
The feeling of generous space is heightened by a windscreen that wraps into A-pillars that are effectively vertical, pulling them right out of the way. You need to travel back to the 1950s to find cars – mostly American – whose screens are designed that way.
All that space and plenty of colour make the Ami One's interior cheerily pleasant, the upbeat mood maintained by the soft jangling sound it makes once it’s on the move as a warning to other road users. Accelerate and the jangling speeds up. And even though this is the design department’s full-size model, it’s easy to see how zippy this car could be, not because it’s fast – not with a 28mph top speed – but because it’s easy to see out and to know where its colourful body starts and ends.