Mercedes-Benz has revealed an ambitious plan to go all-electric by 2030 "where market conditions" allow.
Included in a wide-reaching strategy announcement today were plans on how it will reduce investment in combustion engines, cut EV manufacturing costs and maintain today's profit margins. Most notably, it will introduce four all-new bespoke EV platforms by 2025 for use across its entire product line-up, and it has committed to building eight new EV battery factories worldwide, four of which will be in Europe.
Key to the new strategy is a commitment to prioritising profit over volume, which will result in Mercedes increasing sales of top-rung models and standardise the majority of components it uses in vehicle production.
EV options in all segments
Accelerating a number of targets revealed in its earlier Ambition 2039 strategy, the firm will now offer a BEV in all segments from 2022 and will offer an EV option for all of its models from 2025.
Following the launch of the new MMA EV architecture for small vehicles in 2024, all Mercedes platforms developed will be EV-only, and in 2025 it will launch three all-new architectures catering to its entire portfolio.
The new MB.EA platform will underpin medium and large passenger vehicles, such as SUVs; AMG.EA will be developed by Mercedes' in-house performance division for future electric sports cars; and the Van.EA platform will be used for light commercial vehicles (LCVs).
Following the launches of the EQC, EQA, EQB, EQV and EQS, Mercedes will launch the new EQE saloon, EQE SUV and EQS SUV in 2022, giving it a total of eight EVs in the passenger car market.
Two new versions of the EQS saloon are also due imminently: an AMG-badged performance option and a Maybach luxury range-topper.
Long-range plug-in hybrid models (such as the new C300e, which has a claimed EV range of 62 miles) will continue to play an important role in Mercedes' product strategy, but "more and more customers are switching" to pure EVs, so the firm has accelerated its transition to support the shift.
Increased investment but maintained margins
Mercedes CEO Ola Kallenius said: "The EV shift is picking up speed - especially in the luxury segment, where Mercedes-Benz belongs. The tipping point is getting closer, and we will be ready as markets switch to electric-only by the end of this decade.
"This step marks a profound reallocation of capital. By managing this faster transformation while safeguarding our profitability targets, we will ensure the enduring success of Mercedes-Benz. Thanks to our highly qualified and motivated workforce, I'm convinced that we will be successful in this exciting new era.”