A sub-£20,000 Hyundai Veloster Turbo will be introduced, the company has confirmed. The new model will undercut the Veloster Turbo SE, which goes on sale at the end of September, by around £2,000.
Paul Strong, Veloster product manager, told Autocar that the standard car - to be badged simply as Veloster Turbo - will go on sale in the coming months. It will be mechanically identical to the Turbo SE, but will forgo some of that model’s equipment.
It has not yet been confirmed which standard features will be deleted, but leather trim and touchscreen navigation is likely to be removed. The car will retain the SE model’s styling pack, which includes Turbo-specific 18in alloy wheels and more aggressive bumpers and side skirts.
Strong also revealed there are no plans to offer the North American-specification Veloster Turbo in Europe. US buyers are offered the car with 201bhp, rather than the 184bhp of the European version. Hyundai believes the lower powered version is “more suitable” for the way European buyers drive.
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I still wouldn't buy one cos you couldn't swing a cat in it...
... but the idea is good - marketing a car with no superflous junk in it - should be copied by more manufacturers - what price a Polo GTI with a manual box and no gizmos - £14k?
What's The Point? ...
Given that us car buyers can negotiate a decent discount with a simple threat to "go elsewhere", this sounds like a pointless exercise ... I'm sure canny buyers can get the "SE" variant with a £2K discount ... Hell, I managed to get a £9,999 car for £7,500 with little difficulty ...
Stuart Milne wrote: US
It's precious the way car companies make these sweeping generalisations to align to their marketing hype! Most US buyers will have more rigourous speed limits imposed upon them than say the average German living near an autobahn, so it's obvious their marketing person hasn't long been working in the motoring industry!
More accurate to say 'Hyundai's target market demographic in Europe is less likely to notice or care that the performance is lower than the US version'.