This is a concept for the Cupra Ibiza
It's not confirmed for production...
...because Cupra wants to gauge customer reaction first
If it does make production, expect it to have around 200bhp
On show at the Cupra brand's launch event, the Ibiza has been developed to gauge reaction before a decision on production is made.
Although not confirmed, Autocar understands Seat executives are eager for the car to make it to market because of the ‘halo effect' it can have on the rest of the Ibiza line-up. R&D boss Matthias Rabe said this strategy will be used in the Cupra brand's first few years, in which it "will have derivatives" of Seat models. A pure Cupra model is possible later, however.
Since it'll remain very closely related to the Seat Ibiza, the Cupra Ibiza is expected to continue the trend of its Seat-badged predecessors and be twinned with the Volkswagen Polo GTI. As such, it’ll get that car’s 2.0-litre turbocharged engine, which produces 197bhp and 236lb ft of torque.
A Cupra version of the Arona crossover was also shown - albeit via promotional video only - at the Ateca's launch. The Arona variant is also a concept but appears likely to make production following comments from Rabe, who said Cupra was part of Seat’s “biggest product offensive”.
Cupra's sales and marketing boss Wayne Griffiths said that splitting from Seat was important for brand value. "In terms of positioning, it adds more to go with a separate brand," he said. "If we kept it in the Seat world, there would always be compromises. We want to take it out of the Seat world to the race track. Most firms that have sporting brands take them out of heritage, like Abarth. But we want to look to the future."