Former Morgan boss plays down claims he's set to start a rival
Jim Holder
5 December 2013

Charles Morgan has dismissed reports he plans set up a rival company to Morgan Motor Company, following his ousting from a leading role there in October.

Reports suggested Morgan had said he was planning to launch a new company that would "build on the innovation and heritage of my grandfather" and that "the old Morgan brand has become toxic".

However, when contacted by Autocar he dismissed the suggestions, saying: "I still own a significant part of Morgan Motor Company, and I still want to see it being extremely successful. Even if I were minded to set up a rival - and I'm not - there's certainly not room for two Morgan style companies. The market just isn't that big."

Morgan says the story came about as a result of a misunderstanding following a hurried phone call. "I said I intended to stay involved in the car industry, but I was referring to roles I continue to have within it, such as with the SMMT and the Automotive Technology Council," said Morgan.

Our Verdict

Morgan 3 Wheeler

After a half-century absence, Morgan returns to three wheels

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • First Drive
    23 March 2018
    Fully-loaded, big-hitting diesel CLS shows the potential perils of ticking too many options boxes on your order form. A good car with a bad suspension combination.
  • BMW M5
    First Drive
    22 March 2018
    Super saloon deploys four-wheel drive to improve every facet of its driving experience. Faster and more capable than any, and more exciting than most, of its celebrated predecessors
  • Range Rover Sport SVR
    First Drive
    22 March 2018
    More power and an intoxicating soundtrack have breathed new life into our love affair with the biggest, baddest Range Rover Sport variant
  • First Drive
    21 March 2018
    The new Vantage has been developed as a Porsche 911 beater, and our first taste on UK roads suggests it can live up to that bold claim
  • Nissan Leaf Tekna
    The is the new Nissan Leaf
    First Drive
    21 March 2018
    The new version of the world's best-selling electric car gains a bigger battery and more power. How does it compare to rivals such as the Volkswagen e-Golf?