Caterham has teamed up with Harrods to launch a bespoke personalisation programme called Caterham Signature. The scheme gets under way with a bespoke 420S finished in a unique Harrods colour scheme and a price of £59,999.
Caterham Signature offers buyers the chance to add their own touches to the sports car. This includes exterior paint and stripes, dashboard, upholstery, stitching and the colour of the chassis.
David Ridley, Chief Commercial Officer of Caterham Cars, said: "The Seven has always been one of the easiest cars to personalise because every car is hand-built and bespoke to the customer. Now, we’ve formalised these options into the Caterham Signature programme and there are almost infinite options to select. You can even have your name stitched into the seat."
The tie-in with Harrods has come about because Caterham says its models are not cars anyone needs to buy but because they want it. As a result, they are luxury purchases.