Called 'Caterham Signature', the programme offers buyers the opportunity to personalise their sports car
7 October 2016

Caterham has teamed up with Harrods to launch a bespoke personalisation programme called Caterham Signature. The scheme gets under way with a bespoke 420S finished in a unique Harrods colour scheme and a price of £59,999.

Caterham Signature offers buyers the chance to add their own touches to the sports car. This includes exterior paint and stripes, dashboard, upholstery, stitching and the colour of the chassis.

David Ridley, Chief Commercial Officer of Caterham Cars, said: "The Seven has always been one of the easiest cars to personalise because every car is hand-built and bespoke to the customer. Now, we’ve formalised these options into the Caterham Signature programme and there are almost infinite options to select. You can even have your name stitched into the seat."

The tie-in with Harrods has come about because Caterham says its models are not cars anyone needs to buy but because they want it. As a result, they are luxury purchases.

Ridley adds: "Harrods is a global brand as proudly British as Caterham, so it makes perfect sense that the very first Caterham Signature car has been created in partnership."

The one-off Harrods car will be displayed in the London store throughout October and is finished in Harrods Green with white stripe and gold pinstripe. Its chassis has been powder-coated in a gold colour.

Inside, it has butterscotch leather upholstery with the ‘Harrods’ logo embroidered on the seats and ‘H’ on the gear lever. A wooden dash has also been created for this car.

Guy Cheston, a Director of Harrods, said: "We wanted to make our car an object of desire, so our touches are understated and reflect genuine quality."

Alisdair Suttie

Our Verdict

Caterham Seven

The Caterham Seven is a stripped-down sportscar offering one of the most pure driving experiences available. It is a true classic and available in nine iterations

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Comments
5

7 October 2016
How embarrassing....

7 October 2016
...Harrowing

7 October 2016
Oh Dear.....No stereo with 10 speakers, no folding picnic tray, no 'cup' holders for the champagne. Come on Caterham, produce a real affordable car. A few tubes, some aluminium and an engine cannot be worth nearly £60k...........

7 October 2016
I can see the whole gold-plated UAE car-owning congregation leaving their slammed Lambos and Rollers behind and heading off to the Harrods delicatessen counter in their liveried-Caterhams. No wonder Ali Ansar headed off to pastures much, much greener and more fertile at McLaren.....Can't blame him on this evidence. And, oh, BTW: shouldn't this be Morgan & Harrods: a much better fit....? :-)

BertoniBertone

8 October 2016
A Harrods Caterham! How to look wrong everywhere.....
This is like the your most embarrassing marketing moment ever

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