This is the new Mini First, a budget model that starts from £10,950.
The Mini First has been introduced to take advantage of the UK’s scrappage scheme. An equivalent car has boosted sales in Germany, with up to a third of all German Mini sales as a direct result of the local scrappage scheme.
The Mini First is powered by a 74bhp 1.4-litre petrol engine with 89lb ft of torque, a detuned version of the engine that is also found in the Mini One, which starts from £12,460.
The Mini First hits 0-62mph in 13.2sec, has a top speed of 109mph and averages 53.3mpg while averaging 128g/km of CO2.
Standard kit includes stability control and traction control, six airbags, an alarm and an immobiliser.
Buyers can spec up the Mini First with a variety of extras sold in packages. These range in cost from £390 to £855 and add items such as air-con, alloys, a three-spoke leather steering wheel, Bluetooth connectivity and front fog lights.
The Mini First is available with Mini's TLC package, which provides service and maintenance for five years for £185.