We spoke to the exterior designer of the new Audi A6, Philippe Romers, on what he was trying to achieve with the model, the importance of looking different to other Audis and how design has contributed to the brand's ambitions to make the Audi A6 more sporty than before.
What was your goal in designing the 2018 A6?
“It is the third car with Audi’s new design language after the Audi A8 and Audi A7. We have been criticised in the past for not differentiating our cars’ designs enough. Now, we give every car its own character. Our aim was to make the most sporty car in the segment.”
Audi A6 revealed
How have you achieved that differentiation?
“It has more muscular looks and a lower shoulder line than its siblings. The shoulder line leads towards the wheel, accentuating quattro [Audi’s four-wheel drive system], which is different to the A8. The grille is similar yet has different dimensions to the A8 and A7 and the front and rear light graphics are unique to the A6. The A7 and A8 have a light band across the rear. Instead, the A6 has chrome in its place to connect the lights.”
Aerodynamics have improved on the new A6 (from a Cd of 0.26 to 0.24).
How did the design contribute?
“The rear-view mirror sits on the shoulder. That helps with drag coefficient but is also good for design. Sports cars such as the Audi TT and Porsche 911 have mirrors here. It looks more sporty and there’s a better view out of the car. The contouring edge of the rear lights also helps, as does the front air curtain and the reduced gap between the tyres and wheel arches.”
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When the visual differences between models like the A4, A7, and A8 are minimal at a glance—especially in the front-end design and overall silhouette—it can come across as marketing overstatement rather than meaningful differentiation.
When the visual differences between models like the A4, A7, and A8 are minimal at a glance—especially in the front-end design and overall Sprunki silhouette—it can come across as marketing overstatement rather than meaningful differentiation.
Sporty
Dont Audi say the A6 is the sportiest car in its class ervery time they launch a new one? It’s certainly not the first time. Still, not as bad as the nonsense of turning the A6 into an allRoad and then selling a sport version (though still not as mad as mercedes putting the biggest wheels and lowest profile tyres in the range on their all terrain e class)
when the visual differences between models like the A4, A7, and A8 are minimal at a glance—especially in the front-end design and overall silhouette—it can come Sprunki across as marketing overstatement rather than meaningful differentiation.