This year, Mitsubishi Motors Corporation celebrates 40 years of presence in Europe
Mitsubishi’s motoring origins dates back to 1917, when the Mitsubishi Model A – Japan’s first series-production car – was launched.
However it wasn’t until February 1970, under the guidance of successful aircraft engineer Tomio Kubo, that Mitsubishi Heavy Industries Co (MHI) targeted the European export market by forging an alliance with Chrysler – who bought a 15 per cent share. This allowed MHI to spin off its already existing motor division to create Mitsubishi Motors Corporation (MMC).
In 1974, the Mitsubishi Lancer debuted to the European market. Badged as the 'Colt Lancer' – due to MMC’s relationship with UK distributor Colt Car Company Limited – the saloon was available in 12 variants, from entry-level 1.2-litre form to the halo 1600 GSR model – the latter spearheading Mitsubishi’s inaugural assault in rallying and motorsport. Multiple wins on the gruelling Safari Rally in the 1970s – including on its first attempt in 1974 - earned the 1600 GSR the nickname 'King of Cars' in Africa.
Come 1982, the Shogun 4x4 was launched. Named Pajero and Montero in other parts of the world, the Shogun set new standards for a Japanese four-wheel drive SUV: power steering, seat suspension, turbodiesel engines and front double wishbone suspension with torsion bar springs established the Shogun as highly radical compared to 4x4s that went before it. Now in its fourth generation, the Shogun has become a global bestseller.
The 1980s saw Mitsubishi really get into its performance stride. Now with a ferocious appetite for producing quick cars, the firm unleashed the turbocharged, rear-wheel-drive Starion coupé from 1982 to 1989. Engines differed between markets, with Europe gaining the 2.0-litre 4G63 motor (148bhp) and 2.6-litre 4G54 (170bhp) unit in GSR-VR guise. The Starion featured mechanicals that would later be integrated into future performance icons, such as the Lancer Evolution models.