DS plots to tackle mainstream with next-generation underpinnings and first EV; it's due for reveal this year

DS will make its biggest assault on the mainstream new car market with the launch of the 3 Crossback, which is due to be revealed later this year - pictured here cold weather testing in the Arctic for the second time this month.

Following the recently launched 7 Crossback, the smaller, more affordable 3 Crossback will make use of new Compact Modular Platform (CMP) underpinnings that can easily be adjusted into ECMP form, making it compatible with electric powertrains.

DS’s Audi Q2 rival, which is due on roads in 2019 priced from about £20,000, will therefore be available with combustion engine and electric power, with the latter set to be added to the range later in 2019. It will be the brand’s first entry into the electric vehicle category. As such, the 3 Crossback will be a pivotal model in the brand’s future growth plans.

Combustion-engined variants will be tasked with drastically boosting sales and reach, since they represent almost a third of new car sales. The electric version will be responsible for demonstrating DS’s alternative power technology, with the brand serving as the flagship division of the PSA Group.

DS plans to launch a new car every year between now and 2025, with each one arriving with an electrified variant. CMP-based cars will spawn EV variants, while larger models based on EMP2 underpinnings, such as the 7 Crossback, will use hybrid drivelines.

The 3 Crossback is predicted to become the brand’s biggest seller, overtaking its current champion, the 3 hatchback. Eventually, the 3 Crossback is expected to indirectly replace the 3 hatch, which only comes in three-door form, but this wouldn’t happen until that model reaches the end of its life cycle.

A spokesman told Autocar that “profitability is key” with regard to the future range, suggesting that the future DS line-up will lose models that are not based on its CMP (and ECMP) or EMP2 structures. This mirrors streamlining plans for the wider PSA Group.

DS is also pushing to emphasise its premium rank within the PSA Group – which also includes Peugeot and Citroën, as well as the recently acquired Vauxhall/Opel – by applying a completely bespoke design language to its models.

DS first showed its new look with the 7 Crossback, which goes on sale in the UK next month. The sighting of a 3 Crossback development car - pictured here driving in Sweden - suggests the smaller model will inherit much of that car’s design, including its slim lights and wide-mouthed front grille.

Peugeot has demonstrated the effectiveness of launching SUV models; its strong sales growth represented more than two-thirds of PSA’s 2017 sales. DS’s more expensive products mean it is unlikely to challenge for the top spot, but executives will be hoping the 3 Crossback can turn the company’s recent sales downturn on its head.

Demand for DS models declined by a significant 38.5% last year, largely due to a heavy decrease in sales in the Chinese market.

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Comments
11

29 January 2018
An 'SUV' or 'crossover' without AWD? Pull the other one PSA. Didn't you learn your lesson 40+ years ago with the Matra-Simca Rancho? What happened to the engineering that went into the AWD versions of the Peugeot 405 and Citroen BX? Don't tell us that you were stupid enough to not leave room for it in your current platforms. Surely no-one could be that moronic, could they?
Oh wait. It's PSA. Yes they could. Not a mistake made by the Japanese is it?

29 January 2018
concinnity wrote:

An 'SUV' or 'crossover' without AWD?

Old one. The vast majority of SUV buyers don't need AWD. Or an SUV. They buy them because of their looks. So yes, FWD for a relatively small, city car, it's the correct choice because AWD adds weight and affects fuel efficiency.

29 January 2018

By 2019 all DS will have left is the DS7, DS4 and DS5 the last 2 are hopelessy outclassed and  the current DS3 isn't much better and unlikely to make it till late 2019.

So by late 2019 this brand will have 2 cars the DS3 crossback and the poor selling DS7, it doesn't look good for DS, if PSA decide to scale back I fear the worst for DS.

typos1 - Just can’t respect opinion

29 January 2018
xxxx wrote:

the poor selling DS7

It's not even on sale yet.

29 January 2018
Andrew1 wrote:

xxxx wrote:

the poor selling DS7

It's not even on sale yet.

It's been on sale in Europe for several months.

typos1 - Just can’t respect opinion

29 January 2018

CMP? Is this the same old platform, endlessly recycled? 

29 January 2018

"Combustion-engined variants will be tasked with drastically boosting sales and reach, since they represent almost a third of new car sales."

This is either plain wrong or very poorly worded.

David W

29 January 2018

Poor DS,  keep trying!

29 January 2018

......not!

Steam cars are due a revival.

31 January 2018

"DS plots to tackle mainstream" and "DS is also pushing to emphasise its premium rank within the PSA Group". So, what exactly are Citroen going to be doing? this is where it all gets messed up before things have even got started properly. Are there too many managers/directors all trying to get their bit to "perform well in all sectors"? i was expecting ds to be posh/high-end and comfortable, citroen to be different and really comfortable, peugoet to be sporty and comfortable (like how they used to be!), and vauxhall to be normal but nice, opel to be high performance. not everything to be everything. looks like i got that slighly wrong!

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