Sainz, from Spain and known as the Matador, is the only non-Frenchman in the squad, with two world rally championships and one Dakar victory (in seven participations) behind him.
He knows that getting back into a factory team is the only sure-fire way to add to that tally – but perhaps not immediately. “I used to have a contract with Volkswagen, but that meant it was only possible to drive privateer buggies on the Dakar,” he explains. “So I decided to finish that and go to Peugeot.”
Finally, there is Despres – the rookie (aged 40). He has five motorbike victories behind him, but this will be his first time in cars. He grew up in a modest family on the outskirts of Paris, and when he was a boy he used to watch the Dakar cars – including those iconic Peugeots of the 1980s and 1990s – making their way south from the capital towards Africa. “I never dared to dream that one day I would be part of it,” he reflects now. “It’s just incredible.”
So all of them, in their diverse ways, have a lot riding on this. But one thing that they have in common is that they are accustomed to success – quickly. And Peugeot team principal Bruno Famin says the uniquely demanding nature of his experienced driver line-up is what helps to drive the team forward so rapidly.
Nonetheless, the technical choice that Peugeot has made is a massive gamble. Rather than go for a conventional four-wheel drive system, Peugeot has instead decided to stick with just rear-wheel drive, powered by a twin-turbo 3.0-litre V6 diesel engine (which is actually derived from a production unit). And the last time a two-wheel-drive car won the Dakar was back in 2000. So far, a two-wheel-drive car has never won the Dakar with a diesel engine, either.
Although the statistics suggest otherwise, there’s a lot of logical sense behind the decision. Under the Dakar rules, two-wheel-drive cars can be a lot lighter and use larger wheels than their four-wheel-drive equivalents.
All that means longer suspension travel and shorter overhangs – essential attributes when it comes to the go-anywhere ability needed for Dakar. This also allows the use of an in-car system designed to raise and lower tyre pressures via a control on the dashboard, instantly providing more traction on soft sand.
Finally, there’s a strong marketing message, because the 2008 road car equally relies on two-wheel drive with grip control technology – a system that optimises traction through the selection of different modes that work with the car’s ESP to regulate torque delivery. Sadly for Peugeot, that’s not permitted on the Dakar.
“We know this is a big challenge – one of the biggest challenges we have ever undertaken,” says Famin. “But we’ve never been scared of going down a different path; look at when we came to Le Mans with a closed-cockpit car. With the 2008 DKR, we have a long-term campaign to show our technology and innovation in key markets.”
This is why we’ll see the 2008 DKR competing on events in Russia and China during 2015, although it won’t do the full FIA Cross Country World Cup. “It’s a very strategic approach to motorsport,” says Famin, with China in particular being an area of rapid growth for Peugeot, following the industrial and commercial partnership with Dongfeng.
Peugeot’s Dakar campaign is about so much more than simply adding another trophy to the cabinet. That’s just one of the aspects – along with the predatory feline look – that makes this latest French lion so compelling.