Peugeot styling boss Gilles Vidal wants all of the firm's future models to “inspire love at first sight.
Vidal wants new designs to be so distinctive that they can be sketched in just three or four lines. “From now on that’s a house rule,” he said.
Peugeot unveiled its new design direction with its SR1 concept from the Geneva motor show; the handsome three-seat roadster concept showcased a new set of styling ideals to be used on all future Peugeots.
The concept also marked the end of the 'wide mouth' era of recent Peugeot design, notably used on the best-selling 207 supermini, in favour of a much more elegant, technical look. Peugeot has previously said the next 207, due in 2011, would be the first car to benefit from the styling cues of the SR1.
Vidal doesn't want Peugeot's future designs to have to be explained to customers, or even be on their particular buying lists.