Design boss spells out guidelines for next step in Mini's history
15 June 2010

Mini is on the "threshold of a new chapter" as it enters its second decade under BMW ownership, according to design director Adrian van Hooydonk.

Speaking to Autocar during a visit to the UK, van Hooydonk revealed that a major review of Mini's future strategy was presented to the BMW board in the middle of May.

Design boss outlines Mini's future

Revised Mini spied undisguised

"Mini will stay as a premium car and one of the future guidelines for us is the phrase 'from an icon to icons'," he said. "Future models will continue to acknowledge the original Mini. That car used some very clever engineering, which led to unique solutions and unique construction."

The original Mini's handling prowess on the road and in competition will also influence Mini's future direction. Its fashion heritage will play its part too, van Hooydonk said.

"That combination of clever engineering, serious handling and fashion was very strong, and will live through in future Minis," he said.

"Because Mini is on the threshold of turning into a proper brand, we will be looking at a pallet of models for the future," he added.

Mini will not rush into it, van Hooydonk believes, and the shared front-wheel drive architecture being developed with BMW will reduce some of the immediate pressure on Mini to increase its sales volumes.

"We can take careful steps," he said. "As a stand-alone brand, Mini would be forced to hit certain volumes to make economic sense. But now Mini has the potential to do more. It can develop in its own timeframe."

Van Hooydonk says BMW wants to make sure that people will still regard the three-door hatch as the core of the brand.

"We can't do all sizes of car under the Mini badge," he said. "But any future model beyond the Countryman will have to be fun, premium, unique and the most compact in its segment."

Hilton Holloway

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Comments
12

15 June 2010

This is great news. I can't wait for the:

Mini Pickup

Mini Limousine

Mini Softroader

Mini van

Mini motorhome

Mini personal attack prevention device

Mini mine sweeper

Mini trike

Mini overtake on the inside whilst wearing shades you can't see through, juggling make up, taking a phone call, talking to the kids, steering with your elbows, drinking a Costa skinny latte mocha Americana grande, reading today's Guardian and setting the sat nav.

I hate Minis... and their drivers

15 June 2010

Van Hooydonk says "We can't do all sizes of car under the Mini badge,"

I hereby nominate that quote for an Autocar DAFTA Award in the category 'Statement of the bleeding obvious'

15 June 2010

"Future models will continue to acknowledge the original Mini. That car used some very clever engineering, which led to unique solutions and unique construction."

Well that will be a first for a BMW Mini...

As for acknowledging the orginal:

1. The name
2. erm..
3. That's it.

15 June 2010

[quote sportwagon]

Van Hooydonk says "We can't do all sizes of car under the Mini badge,"

I hereby nominate that quote for an Autocar DAFTA Award in the category 'Statement of the bleeding obvious'

[/quote]

perhaps they could do a Mini "Maxi"?.....now there's an original thought. Would open up a whole new market niche of family sized hatchbacks. Yes, BMW, hatchbacks! radical, eh? perhaps the Maxi was the inspiration for the grotesque 5 series GT...

15 June 2010

So, the uber-idea of the MINI begins to show its rather obvious weakness; no matter how you look at it, MINI is a one-club golfer. Unless of course, we have the Mini 1100, (Maxi, already mentioned), 1800, and to top it all, the MINI Allegro and Princess.

15 June 2010

[quote Straff]I hate Minis... and their drivers[/quote] Nice sweeping generalisation there

15 June 2010

[quote Straff]I hate Minis... and their drivers[/quote] its being so cheerful that keeps you going i guess!! what a ridiculous and aimless attack. i don't drive a mini or know anyone that does, but i think your post is rude and crass!

15 June 2010

MINI?,a new chapter!?,you can make a lot of diferent meals with half a dozen eggs, but you'll not like all of them!, what i mean is, we're all getting bored with "niche" (GOD! i hate that word) cars, you can go just too far with trying to get into every car sector, make , model etc, there's too much choice sometimes.

Peter Cavellini.

15 June 2010

It will be interesting to see what they come up with. I'm personally looking forward to the coupe, but suspect it will be too expensive for me when it comes to replacing my current mini [quote Vidge 123]its being so cheerful that keeps you going i guess!! what a ridiculous and aimless attack. i don't drive a mini or know anyone that does, but i think your post is rude and crass![/quote] Glad its not just me that thought that

15 June 2010

I think the whole MINI thing has really worn thin at this stage. What they need to do for the next generation is totally revolutionise the concept again and bring it back to its roots (weighing less than 1000kg).

The MINI of today has very little of what the original car stood for and has become little more than a bloated fashion trinket.

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