Honda has created a 'musical road' for its latest marketing campaign
23 September 2008

In the UK we’ve already grown used to Honda’s cool, off-beat advertising – but in America one of the brand’s marketing campaigns has backfired dramatically after residents complained about a ‘musical’ road.

Honda decided to promote the Civic by paying to resurface a stretch of highway in California with a pattern of grooves intended to ‘play’ the William Tell overture when a car over them at 55mph, the carefully-prepared surface operating on the same principle as the grooves in a vinyl record.

Unfortunately for Honda, the musical road drove local residents mad, with some hearing it as a low pitched hum and others claiming it kept them awake all night. The road is now being resurfaced, but you can hear what it sounds like in this video.

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Comments
4

23 September 2008

Fantastic!

Okay, so local residents didn't like it but publicity like this is price less.

 

 

It's all about the twisties........

24 September 2008

I agree

How would you even work out how to do this? Amaazing!!!

24 September 2008

I loved the idea until watching the video: now I'm not surprised there were so many complaints, it's so badly out of tune!

www.eco-trainer.net

24 September 2008

Most of the locals probably wouldn't have liked the piece had it been in tune anyway.

A bit of Shania would have went down better.

Where has all Japanese design went to?

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