Honda has created a 'musical road' for its latest marketing campaign
23 September 2008

In the UK we’ve already grown used to Honda’s cool, off-beat advertising – but in America one of the brand’s marketing campaigns has backfired dramatically after residents complained about a ‘musical’ road.

Honda decided to promote the Civic by paying to resurface a stretch of highway in California with a pattern of grooves intended to ‘play’ the William Tell overture when a car over them at 55mph, the carefully-prepared surface operating on the same principle as the grooves in a vinyl record.

Unfortunately for Honda, the musical road drove local residents mad, with some hearing it as a low pitched hum and others claiming it kept them awake all night. The road is now being resurfaced, but you can hear what it sounds like in this video.

Find an Autocar car review

Driven this week

Join the debate

Comments
4

23 September 2008

Fantastic!

Okay, so local residents didn't like it but publicity like this is price less.

 

 

It's all about the twisties........

24 September 2008

I agree

How would you even work out how to do this? Amaazing!!!

24 September 2008

I loved the idea until watching the video: now I'm not surprised there were so many complaints, it's so badly out of tune!

www.eco-trainer.net

24 September 2008

Most of the locals probably wouldn't have liked the piece had it been in tune anyway.

A bit of Shania would have went down better.

If I want an autonomous car, I'll take a taxi.

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week