Currently reading: Ariel Atom V8 to cost £120k
500bhp extreme Atom set to be ready by the spring

Ariel’s Atom V8 is set to cost £120,000 when it goes on sale in the UK next year.

The most hardcore Atom ever is now in the final stages of development and is due to be ready for sale in the spring.

Atom V8 'to cost £100k'MPH 09 show report and pics

A company source told Autocar that 19 of the 25 units to be produced have already been sold and the price has now soared to around £120k, up from the £100k price tag previously predicted by company boss Simon Saunders.

The 3.0-litre V8 is the firm’s own design and is based on a pair of Suzuki Hayabusa engines.

The 500bhp powerplant should make the 500kg Atom one of the fastest accelerating cars of all time, with a potential 0-60mph time of around 2.5sec.

The V8’s price is around four times higher than the standard Atom 300, which costs £30,000. The vast price hike is attributed to the added expense of the engine and gearbox.

Mark Tisshaw

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theonlydt 10 November 2009

Re: Ariel Atom V8 to cost £120k

You need to remember that the engine and transmission aren't going to cost £90k more if you had to end up buying a new one for some reason. However, you've got 25 cars being fitted with a bespoke engine and gearxbox (it may be "two motorbike engines fitted together, but it's not actually that easy!) - you've got the development costs to cover as well. If only 25 people are covering the development costs of a new engine and gearbox and they're "only" paying £90k extra each for the privelage then they have bargin of the century. Name me another car with that power to weight ratio, where only 25 will be made (exclusive) anywhere near the £120k price?

Would I buy it? NO! Are there enough people out there with enough money to think it sounds like a laugh? Yes. I want this car to be built, I want it to be bought (the last 6 anyway) and I want it to be amazing. Show'em what a shed in Somerst can do to something from Maranello around a track.

T1berious 10 November 2009

Re: Ariel Atom V8 to cost £120k

suman wrote:
kdwilcox wrote:

The M600,i could live with the price tag,just,but the Ariel Atom,this has

to be a joke.

I don't care what the performance is,this is stupid,very stupid!!!!

Since Ariel are only planning to make 25 of these cars, and 19 have already been sold, I would say it's not stupid at all, but incredibly clever of Ariel. It's fine if you don't think the car is worth the money - you don't have to buy it, but are you really upset that someone else (19 someone elses so far) have decided that they can afford it and do want it? I don't want to be told that I'm not allowed to spend my money on whatever I want if it's not hurting anyone else. Maybe some of the purchasers of this car won't have the necessary car control to handle it at its limits, but that really doesn't matter so long as no one drives such a car at its limit on the public road. Driving almost any current car (G-Wiz possibly excepted) at its limit on the UK roads is reckless and incredibly dangerous. I suspect though, that those who can afford to buy such a car will treat it as just another toy to be played with until they are bored with it, though that's not a criticism.
Couldn't agree more. Almost any modern car really can't be driven safely on the road at it's limits, so really if someone is going to buy anything with over 250 Bhp surely they shouldn't have to prove that they can "handle" it? £120K, sounds like a lot regardless but if you've got that sort of disposable income it's more about exclusivity on the track days you do rather than performance per buck. 25 being built? That's a pretty exclusive club.

Mr Autotest 10 November 2009

Re: Ariel Atom V8 to cost £120k

£120k? Dellusions of grandeur!