Only CODA, one of those worthy little electric car companies, squeezed into one end of the pavilion, opposite Suzuki and beside Smart, did the full-on green planet thing, featuring a sign claiming that 'the average person consumes 3375 gallons of oil in a lifetime.
Most of the economy cars were usefully more efficient versions of cars the market wants now, effective hybrids proposed for the near future, or cute electric cars like Kia's terrific little two seater, the battery-powered Pop.
Lotus – helped by actress Sharon Stone – drew big crowds with a repeat of the Dany Bahar-orchestrated unveiling of five all-new models proposed between 2012 and 2016. The new crop of onlookers was just as impressed as the original group in Paris, though they had been warned to be a little more sceptical. Lotus's 'ask' is one of the largest in automotive history. Yet the cars looked good, and Bahar seemed an even more sympathetic character than before.
The US-spec Fiat 500, built in Mexico, not the Czech Republic, looked reassuringly familiar to a European's eye – I had been worried they would corrupt the superb little car – though a couple of its switches and its tiny centre console (containing the indispensable cup-holders) looked very good.
Europeans will envy the MultiAir version of the 1.4 litre engine which has similar power to ours but 10 per cent more torque and better economy, and especially the six-speed Aisin automatic available to American buyers, which must knock the crummy Dual Logic semi-auto available in European baby Fiats for six.
Henrik Fisker was there with his big Karma saloon, showing off the first version to have been built by Valmet, where Audi TTs are made. Seems former US vice president Al Gore and former defence secretary Colin Powell, are to be among the first 10 owners (Fisker isn't saying who gets the very first) and the company holds 3000 orders at about £85,000 a time.
It's an ecologically pure range-extended electric car, the Karma, but also fast, imposing, luxurious and expensive.
These were the kinds of car that drew the interest in LA this year: austerity and joylessness, for once, seemed to be on the back foot.
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