Free 2 Move is PSA’s new brand in charge of car sharing, connected technology, corporate fleet servicing and leasing
Jimi Beckwith
28 September 2016

The PSA Group, parent company of Peugeot, Citroën and DS, has launched a new brand called Free 2 Move, which will be in charge of its mobility and smart services operations.

Free 2 Move’s launch is part of PSA’s ‘Push to Pass’ strategy, which pulled the company out of financial difficulties and into profit. The second part of the plan was announced by PSA boss Carlos Tavares earlier this year. The group is discussing its new brand in detail at the Paris motor show. 

Read about this year's Paris motor show here

Free 2 Move was created after several investments in related firms, such as PSA’s purchase in a stake of Canadian car-sharing company Communauto, partnering with Masternaut, an Anglo-French telematics company that specialises in fleet management, and a €100 million (around £86m) investment in two car rental start-ups, Koolicar and Travelcar.

Grégoire Olivier, executive vice president of mobility services for PSA, said at the Free 2 Move launch: "For the PSA Group, mobility means not only making and selling excellent cars, but also offering a full range of mobility solutions.

Read more about 'Push to Pass' here

“The launch of this new brand will enable the PSA Group to achieve the objectives set out in our Push to Pass plan and be the leading mobility provider for our customers. Free 2 Move serves the freedom of movement to our customers."

PSA claims that the new brand will “unite the entire mobility and smart services” of the group, with a focus upon car-sharing, which has become a hot topic since the scope of autonomous motoring opened up the possibilities of such schemes, as well as calling the future of car ownership into question.

Will 'Push to Pass' work? Read what we think about it here

PSA’s Free 2 Move brand is also working with IBM on its ‘Smarter Cities’ project, which, among other current issues, aims to use connected cars to pass information around communities and other road users.

Other manufacturers have hinted at similar strategies for car-sharing, although many, such as Tesla’s, are dependent on the shared vehicle being fully autonomous. Read more about Tesla's plan here.

Keep up with all the latest Paris motor show news, with all the latest reveals and details here

Our Verdict

Citroën C4 Cactus

Gallic quirkiness meets pragmatism in the new crossover hatchback

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Used BMW M135i
    First Drive
    20 March 2018
    We have bought a used BMW M135i to see how far we can improve this rear-wheel-drive hot hatch
  • Mercedes-Benz E-Class Estate
    First Drive
    19 March 2018
    The Mercedes-Benz E-Class could be all the estate car you’ll ever want — or it could be overkill. Let’s see which...
  • Dallara Stradale
    The Stradale is the first road-legel car from Italian motorsport constructor Dallara
    First Drive
    16 March 2018
    The motorsport constructor's first road car is inspired by Lotus minimalism. Does it thrill on road and track?
  • Hyundai i30 N
    Standard spec is good so paint colour is our car’s only option
    First Drive
    16 March 2018
    What’s Hyundai’s first hot hatch and N-brand debutant really like? Let’s find out
  • Porsche Boxster GTS
    This is the new GTS version of the Porsche Boxster
    First Drive
    15 March 2018
    The 718-generation Boxster is our favourite roadster of the moment – so is this new GTS variant worth the extra outlay?