Citing the success of the £4.5m Bugatti Divo - a limited-to-40-cars Chiron tuned for maximum track performance, which sold out immediately - Winkelmann said: “What’s becoming clearer is that the enthusiasm is there to grow the brand.
“Bugatti has never focused a car so much around dynamics, but the response to the Divo has been tremendous. Each car has been sold to an existing Chiron customer, and the allocation has gone immediately. That shows the passion for this brand.
“That shows me that we are ready to do more. In terms of the amount of people we have who love the brand, I feel we have proved a lot. The next question is how much money do we have to invest into our future to make some of our ideas become reality - and will the return justify that investment. That is what we must work on.
“Today we have many ideas, but all of them require work, and not all of them will succeed. We are still working on ideas.”
Winkelmann didn’t discuss specifics of what kind of car a second Bugatti model might be, but sources have suggested that the firm remains unconvinced that the five-door fastback design once mooted with the 2009 Galibier concept would prove popular enough.
Instead, a high-riding SUV-inspired design is said to be gaining favour among senior decision makers at the firm. Prior to leaving Lamborghini Winkelmann led plans for the launch of the Urus SUV, which was launched earlier this year and which is tipped to be a sales success. However, a Bugatti version of that car would need to justify a price tag at least twice that of the Lamborghini (which starts from £159,000), and deliver even greater performance.
Winkelmann did concede that future Bugatti powertrains could be electrified. “We have to find the right balance between emissions and performance, and while that is not clear today it is possible that the highest-end sports cars could take advantage of the technologies,” he said. “Above all, we must ensure that the Bugattis of tomorrow remain attractive to our customers.”