Land Rover’s premium model range contributes £10 billion to economy and makes up 85% of all luxury cars built

The Range Rover Velar is being launched into a family of models that contribute £10 billion to the UK economy each year.

The Range Rover Velar has been revealed. Click here to view it.

This makes the Range Rover Britain’s biggest luxury export, and one that accounts for 85% of all luxury vehicles built here.

When it is launched later today, the Velar will be the fourth Range Rover to reach the market. It’ll be sold in 100 markets globally from the summer, slotting into a segment dominated by cars like the Porsche Macan and Jaguar F-Pace.

The strong sales of this mid-size SUV class mean Velar is expected to significantly increase the Range Rover family’s success internationally.

Jaguar Land Rover CEO Ralf Speth said in the run up to the car’s reveal “The expansion of our product range and building this British designed and engineered car in the UK is a sign of our confidence in British manufacturing.

“We are leading the global premium car industry with our commitment to our home market and our heart, soul and headquarters will always be in the UK.”

The Velar arrives after JLR invested £1.5 billion into its Solihull manufacturing plant, where it the new model will be built alongside the Jaguar XE and F-Pace. Solihull is one of four JLR UK manufacturing plants, with 40,000 people employed across the sites. Land Rover said its business supports 250,000 jobs in the wider supply chain.

Covers will be pulled off the Velar at 8:15pm tonight. The model will sit between the Range Rover Evoque and Range Rover Sport in Land Rover’s line-up.

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Comments
5

1 March 2017
This is really good to hear. Maybe now some people who post on this site complaining that this is a niche within a niche, that RR buyers have more money than sense, and that JLR shouldn't be releasing this type of product will finally get it. JLR are going from strength to strength. They're clearly delivering quality products that customers want, and it looks like Velar will be another massive hit. It's great for the economy, and great for British jobs. What's not to like?

1 March 2017
Nothing wrong with measured praise where it is due, but tempered with realism. If the Velar is as good as it is being made out to be, it will take sales from one of its main rivals, the RR Sport. Also - but you will not read it in these pages, the quality of personnel in LR dealerships is not always what it should be, especially given the market segment they are in.

1 March 2017
Whilst we know the Range Rover brand dominates the top end and yes F-Pace appears to have made a good start, I am not sure you can state dominates in its markets. It's been around 5 minutes and you would need to back that up with some sales numbers. I am pretty sure the Q5 leads this segment ( although I don't know why as it's a Tiguan dressed in drag and not especially exciting...had one for 2 years and don't miss it). Us brits can applaud the company on pushing through modern, well engineered cars that will get better as time goes by. The company in the 80s/90s did not have the investment or the return on their cars. As hampered with old management and styling that warranted a sheepskin coat and sovereign rings to be worn whilst driving them. Now they are genuinely stylish and grace red carpets events globally. Well done to Ralph and his team for turning JLR into a world class company.

2 March 2017
[quote=Ludicrous speed]Whilst we know the Range Rover brand dominates the top end and yes F-Pace appears to have made a good start, I am not sure you can state dominates in its markets. It's been around 5 minutes and you would need to back that up with some sales numbers. I am pretty sure the Q5 leads this segment ( although I don't know why as it's a Tiguan dressed in drag and not especially exciting...had one for 2 years and don't miss it). [/quote] The Audi Q5 used the Audi A4 underpinnings. It had nothing to do with the VW Tiguan. The Q5 uses the traditional Audi longitudinal engine arrangement, whilst the Tiguan has a transverse engine layout for starters.

2 March 2017
Bored now... yes its very tidy, would I accept it as a freeby? - for sure, it has some nice touches but nothing really radical. It costs £55K-£65K which is a lot more than most people will ever have to spend even under a company car scheme (and non are amazingly clean so the tax alone will be off putting for many fleet driver). It will remain a limited sight on our roads, it won't change motoring history. I celebrate the jobs and exports for the UK, I absolutely do. But tomorrow can we rest the blanket coverage and find something else to read about please?

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