The new Alpine A110 has been revealed at the Geneva motor show, so we've caught up with Michael van der Sande, the managing director at Alpine.
Is the new A110 a homage to the original?
“You can’t deny the history, but our priority was to pick up elements of the past, not create a pastiche. In essence, that means a lightweight sports car that is fun to drive. Easy to say, harder to do, but we believe our roots have led is to something special. Agility is the differentiator.”
What about price?
“We’ll announce it in time, but around €55-60,000. It will be right for the car’s performance and quality. We have been careful to tread a fine line; we could have cut costs in the interior, for instance, but we wanted a car you could drive all day, not a stripped back sports car. By the same token we couldn’t just throw carbon fibre at it, or do all-bespoke switchgear.”
How have pre-sales of the 1955 launch cars gone?
“Amazingly well. Across Europe the allocations are sold out - we just have a couple of cars for the UK, and an allocation for Japan, where homologation means sales won’t start until 2018.”
What will the dealer network look like?
“It will evolve. We’ll start with 60-70 in Europe, with six or seven in the UK. Most will be shared Renault dealerships, but with an Alpine space, but in time we may have more of our own showrooms. First we must sell this car, and then see if investment in other lines is justified.”