The Volkswagen Group is on course to beat Toyota and become world’s biggest ca rmaker by 2018, according to chairman Martin Winterkorn.
Talking to Autocar in Wolfsburg as the new VW Polo received the 2010 Car of the Year Award, Winterkorn predicted that the group’s seven car marques - VW, Audi, Skoda, Seat, Lamborghini, Bentley and Bugatti - will together account for more than 10 million car sales a year by 2018.
Winterkorn also revealed that the group had 60 “new models and new model revisions” to introduce this year alone, counting special models for its far-flung export markets in China, India and South America, as well as Europe.
Half of the models would wear VW badges, Winterkorn said, including a new Passat, a new Jetta, a revised Phaeton, a facelift for the Touran and revisions for various Passat-based models sold in China. Meanwhile, Audi will show a plethora of new models, including new A1, A6 and A7 models.
Read his thoughts below:
What’s your secret for making your brands work together?
It takes discipline. You have to try your hardest, every day, to build the best cars. You must give the creators of these cars the clearest direction. Each brand needs a design strategy that cannot be confused with any other. Bentley is Bentley. Lamborghini is Lamborghini. We’re not like other car groups, who let their brands mix together.
If you keep increasing sales, won’t you damage the exclusivity of your premium brands?
We don’t see a problem. Apart from the last couple of years, markets have been expanding rapidly to create demand for these cars. We think they will again. Six years ago Lamborghini was making 500 cars a year. More recently it has been 2500, yet the brand is doing well. When we took over Bentley, people said 2500 cars was enough, but we have made up to 10,000 and the brand is healthier than ever.