Aston Martin's CEO since 2000, Ulrich Bez, is set to take a more ambassadorial role at the company
Jim Holder
30 April 2013

The boss of Aston Martin, Ulrich Bez, is expected to step down and take up a more ambassadorial role with the firm at the end of this year.

Bez, who will turn 70 in November, joined Aston as chief executive officer and chairman in July 2000, and stayed on following its sale to a Kuwaiti consortium led by David Richards in 2007.

He is best known for pushing the DB7 to success, overseeing Aston’s move from Newport Pagnell to Gaydon, where it built up a world-class manufacturing facility, and spearheading the launch of the modern range of Aston Martins.

An Aston spokesman refused to comment on the rumour, but Autocar understands that a new boss will be put in place this summer, giving him or her time to work with Bez during a transition period.

Aston’s chief platform manager, Chris Porritt, best known for his development role with the Aston One-77, is also believed to have left the firm to take up a leading role with Tesla.

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30 April 2013

Dany Bahar from Lotus....I hear he's still looking for a job.

30 April 2013

This guy could not run a chip shop.

30 April 2013

I don't know the guy but it doesn't sound like a good fit to me.

30 April 2013

He started with a old 95' tech Lotus tech AL tub and stayed with it for way too long with no proper development. What always got me was just how positive this man always was about his ability and his product. Technicaly thorugh his years at Aston he had little immagination. So many cars outdo these in every catagory - bar the basic Aston design theme from the 90's. He did so little with so much. j

30 April 2013

Well Aston Martin, had a good run, first with Ford money, and then with Kuwaiti petrodollars. Lets see what the future holds, for them. Will it be Mercedes, BMW, Toyota....Make my day Punk.


30 April 2013

If he's anything like the cars Aston make now days, he'll have a facelift, put on a new suit that looks much like his old one and re-launch himself as the Ulrich Bez Virile.

30 April 2013

Dr Bez deserves huge credit. He leaves Aston Martin in a stronger position than when he arrived, with fresh investment secured. Yes there are challenges ahead, but given the context - sold off by Ford, the economic crash, limited funds - he has done rather well.

I think I'm right in saying that the company has made many more cars under his stewardship than the entire production before he arrived.

The Cygnet was a big mistake, the Lagonda concept was ugly, and I didn't get the One 77, but - being charitable - you could say that he was able to explore these projects without damaging the core business.

30 April 2013

They would be ahead of the class by now. They did do carbon before, its just that they gave up on it WAY quick. No carbon no future. j

1 May 2013

scrap wrote:

Dr Bez deserves huge credit. He leaves Aston Martin in a stronger position than when he arrived, with fresh investment secured. Yes there are challenges ahead, but given the context - sold off by Ford, the economic crash, limited funds - he has done rather well.

I agree.

Right now we're in the biggest economic depression that the world has seen in living memory.   Yet, Aston Martin with his rather eventful history is still there.   Even the likes of McLaren with the absolutely wonderful and Ferrari trashing MP4-12C has only managed to sell half of what they were aiming for.

Bez has made Aston Martin more of an evolutionary car company, like Porsche and unsurprising given where he came from.   911 looks the same as the last model, yet somehow escapes criticism.   Aston Martin has a unique look and it's one of high-class style; not fashion.

The biggest mistake with Aston Martin wasn't their's to have made.   It was Ford.   Ford sold off Volvo, Land Rover, Jaguar and Aston.   All of the Premier Automotive Group.   Volvo are doing ok, but their biggest success was the XC90, that could have been Ford's success.   Look at how Tata have managed Jag / Land Rover and it gives you and idea of what Ford could have done with better management in place.

And for Aston, it's a company which needs a big brother to look after it.   A big brother to lend it's technology for the engine, technology for the safety systems, technology for the sat-nav and other electronics.    Items which have little additional cost to the big brother to share, but absolutely priceless for Aston.

But ultimately it's people.   People have got to stop looking at Ferrari thinking it's the be-all and end-all of all cars.   I said Aston is about style, not fashion.   Look at the original Vanquish against a Ferrrari 550 and ask yourself which of those designs looks tired and old?   The Vanquish has still got it.


3 May 2013

The man is a jumped up megalomaniac, he rides round the factory on his Segway - sometimes with his Jack Russell dog in tow - with no regard for the people working on the shop floor. His expenses for his jaunts round the world are reckoned to be around £4 million a year, it is no wonder the new Italian investors have asked him to step down!


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