BMW has quietly applied for a European trademark for the Triumph badge that was last used on the Acclaim saloon in 1984. The application was filed by BMW on 27 October last year and published on 21 December.
The application is classed as ‘Community Trade Mark E10374627’ and is for BMW to use the laurel wreath badge on a wide range of goods. Aside from vehicles, the application covers jewellery, watches, books, leather goods, luggage, cleaning materials, textiles and even Christmas tree decorations.
When BMW bought the Rover Group from British Aerospace in 1994, it inherited a number of ‘heritage brands’, including Austin, Morris, Wolesley, Riley and Triumph. After BMW broke up and sold off Rover in 2000, it retained Riley and Triumph. The other defunct auto badges remained in the Rover portfolio.
There were strong rumours around the turn of this century that either the Triumph or Austin-Healey brand was due to be revived, initially as a cheaper, four-cylinder version of the Z4 roadster. Autocar can confirm that such a car was indeed engineered.