Opel-Vauxhall will need more “flagship” models, at least one of them positioned above Insignia, if it is to achieve the improved brand-image its new management seeks, according to group CEO Karl-Friedrich Stracke.
Speaking in Frankfurt last week, Stracke made it clear, however, that any discussion of a range expansion would have to wait until four other “white space” models the company is about to launch — the Ampera range extender, the Mokka B-segment SUV, the “Junior” city car and a new luxury convertible — were well established in the market.
“I believe we need a top of the line car,” says Stracke, “to be positioned in the luxury segment. The Insignia car has done a great job of showing we can make premium-like products, but establishing ourselves properly in this territory will be a long journey.
“We would also benefit from launching a large crossover, something to fight the BMW X5 and Mercedes ML, and possibly another roadster — a car with a deeper connection into the company than the Opel-Vauxhall VX220 (which everyone knows was a Lotus underneath) and the Opel Speedster that came from the Pontiac Solstice and Saturn Sky.”