Porsche will look to enter 15 new countries, with a special focus on those in North Africa, by 2020.
That's according to global sales boss Bernhard Maier, who told Bloomberg the company is looking at markets "where we have not been in yet".
In particular, Porsche is believed to have placed a large focus on Africa. Although the company already has interests in part of the continent, it's understood that Porsche sees Africa as a large area of opportunity. "As it stands we've already got an Asia-Pacific region and a Middle East region that covers South Africa and the Indian sub-continent. Parts of North Africa already come under Porsche in France's jurisdiction; Morocco for instance. There is some representation already," a spokesman told Autocar.
The company's Macan and Cayenne SUVs are the products most likely to do well in those markets, with Maier noting the Macan in particular would be used to "better exploit" any opportunties. Porsche also notes that some countries won't be ready for its traditional sports car offering "A lot of the newer markets [aren't ready], where there's a shorter time for people to create a fascination with driving for driving's sake. There isn't such a sports car mentality."