French flagship, likely to use DS 8 name, will take engines and tech from the 7 Crossback and rival the Volvo S90
19 September 2019

DS will unveil a flagship saloon to bolster its range next year, and the first disguised prototype images have now emerged. 

UPDATED: New DS 9 saloon takes aim at Audi A4

Although the cars are camouflaged, we can see that the new model - likely to take the DS 8 name - shares many design features with the DS 7 Crossback SUV. This is particularly evident in the lighting designs at both the front and rear.

The luxury saloon is based on the PSA Group’s EMP2 platform, which underpins numerous other models from the company, including the 7 Crossback, the Citroën C5 Aircross and the Peugeot 508.

It will be the third of six new DS vehicles launched over six consecutive years, following the 7 Crossback in 2018 and the 3 Crossback earlier this year. 

A company source suggested to Autocar last year that the saloon will be “comparable in every way to the BMW 5 Series”. It's unclear yet whether the new model will directly compete in terms of size or straddle two sectors, like the 7 Crossback.

Following DS’s recently announced plans to offer only electrified models from 2025, we expect the new saloon to be powered by a variation of the 296bhp plug-in hybrid 'e-Tense' powertrain that's due to become available with the 7 Crossback in the coming weeks. Turbocharged petrol and diesel engines could be offered in the interim, but PSA may be looking to use mild hybrid technology by its launch. 

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On DS's plans to electrify its model line, product development director Eric Apode said: “We’ve said from the beginning [that] DS has to lead innovation within the PSA Group. It’s totally obvious, then, that DS had to be the leading brand in electrification.

“This is also because of pricing. It [electrification] has to start with premium brands, because the prices will be high. Then, as the pricing decreases, it can go to the other brands.”

Apode added that DS was drawing on lessons learned from its involvement in the Formula E electric racing series.

“We’ve been in Formula E for three years now,” he said. “We wanted to get maximum knowledge, maximum experience in electrification, and take it back to road cars."

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DS 7 Crossback review

DS 3 Crossback review

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Comments
29

23 May 2018
I could do with a laugh

24 May 2018
It's a flagship. It's not a stupid ugly fat wagon with pointlessly raised suspension.

WINNER.

23 May 2018

Can't belive they used 'DS' 'Rivaling' and 'BMW' in the same sentence LOL.

23 May 2018
Carz99 wrote:

Can't belive they used 'DS' 'Rivaling' and 'BMW' in the same sentence LOL.

The unnamed DS source didn't say that, they said 'comparable'.

At least DS are managing to antagonise a lot of people who don't and never will own one. That has to be a good thing.

23 May 2018

I was refering to the artiicle title. Anyway, the 2 cars are hardly compareable, one just a big airfix model with an engine whilst the BMW is acutaly a qaulity car. German engineering can't be beaten.

18 September 2019
Carz99 wrote:

I was refering to the artiicle title. Anyway, the 2 cars are hardly compareable, one just a big airfix model with an engine whilst the BMW is acutaly a qaulity car. German engineering can't be beaten.

I completely agreed until you said “German engineering can’t be beaten” LMFAO. Frankly anyone that has owned a German will know how unreliable and pathetic they can be. Just look at the JD power/whatcar? reliability survey to see that Japanese are the most reliable cars while germans and the european (full of German parts) rivals are sinking at the bottom. Technology wise, the honour go to Tesla.

23 May 2018

Pretty sure the Insignia is based on GM technology pre PSA takeover (e2XX platform) unless Autocar know otherwise? 

 

 

24 May 2018

Youre quite right DS21 - Simon Davis is talking complete b*ll*cks, the Insignia DOES NOT use the PSA EMP2 platform, it uses GM's E2XX platform.

29 May 2018
DS21 wrote:

Pretty sure the Insignia is based on GM technology pre PSA takeover (e2XX platform) unless Autocar know otherwise? 

 

 

 

Well, there is an article that was captured the story of they made the 508 which I believe is the same platform as the Opel. It started soon as they did the facelift, they visited Germany to do their groundwork to see if they could make the 508 from the GM model, but what they found was not acceptable - too heavy, too thirsty, high emissions and too outdated. That was when they decided to do the 508 internally. The two models were developed alongside on the same PSA platform and were ready from quite a while back. 

I think people really give less credit to PSA than is really due to them just for the reason that they are

French and nothing else. In fact, they have been at the top of their game for the past 10 years, churning out modern exciting cars with excellent efficiency with the best available technology and way above average reliability. 

 

 

23 May 2018

Being comparable in EVERY way, i look forward to the soon to be released RWD DS saloon, fitted with a straight six. But i wouldnt take a bet on it

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