BMW’s M performance division would like to follow its Mercedes-Benz AMG rival and create its own bespoke car, product development chief Albert Biermann has revealed. Mercedes’ AMG performance offshoot was responsible for the SLS supercar and Biermann admits that it’s a path he’d like M engineers to follow, although BMW has yet to be convinced of the business case.
“From an engineering perspective, we have the skills and we’d love to do it,” he told Autocar. “We’ve discussed it several times but we’ve never been able to make the business case. Everything we do has to make money.”
Biermann also claimed that M is trying to convince BMW to allow them to develop a version of the Z4. “There are days when it hurts not to have one but there was no business case at the time when the decision was taken. We are trying to make a case but there are so many factors to consider.”
Biermann said that M was ready to adapt to the development of alternative powertrains. “Our job is to sell emotion and fun using the technology that’s socially acceptable at the time. Whether that’s a combustion engine or an electric motor, we don’t care.”