Koenigsegg is planning to attract new customers with a much cheaper and higher-volume new model, according to boss Christian von Koenigsegg. It’s set to be revealed next year, with production beginning soon after.
The Swedish hypercar maker is now able to make use of far greater economies of scale thanks to a £130 million investment earlier this year by Chinese-owned firm New Electric Vehicle Sweden (NEVS, producers of a Saab-based EV).
The partnership has given the firm a 20% stake in Koenigsegg’s parent company, with further money to be invested in a joint venture to develop a project for “new and untapped segments”.
Von Koenigsegg claims the agreement, which was signed just as funding for a new model series had been secured, means “we get much more muscles and much more jobs, and that was what I was looking for”.
Autocar understands the medium-term plan is to build and sell a new supercar at a price of £700,000 to £800,000, less than half that of the firm’s current cheapest model, the Regera.