Collaboration with the Engineering and Physical Sciences Research Council and four universities set to advance the UK's virtual simulation capabilities

Jaguar Land Rover has announced that it will head a £10m research programme, designed to give the UK a global lead in virtual simulation technology.

The five-year programme will be undertaken in collaboration with four UK universities and the Engineering and Physical Sciences Research Council - the EPSRC. 

It's hoped that the cooperation between JLR and the country's leading academics will allow the development of advanced new simulation tools and processes.

The research is aimed at improving the capabilities and qualities of virtual simulations, bolstering the visual quality and even using smells and sounds to make the end results more realistic.

Utilising more advanced simulations would potentially allow JLR to design, develop and test complex vehicle components and assemblies more rapidly.

Consequently, product development times would be cut, saving money. The reduced reliance on physical prototypes would additionally have both financial and environmental benefits. 

Business secretary Vince Cable said “With world-class universities and cutting-edge companies like Jaguar Land Rover, the UK is well placed to be at the forefront of driving innovation and developing new technology.

"This investment will support the government’s industrial strategy by boosting the UK’s manufacturing capability and helping to keep us globally competitive.”

Five distinct projects, which form part of the 'Programme for Simulation innovation' - a partnership between JLR, the EPSRC, Loughborough University, the University of Leeds, the University of Cambridge and the Warwick Manufacturing Group - will be run.

The projects will consist of analysis of the vehicle as a complex system, multi-physics and multi-functional simulations, driving simulations, high-performance computing and simulation data extraction and abstraction, and visualisation and virtual experiences. These account for the first phase of the programme and 80 per cent of the total planned work.

Investment to the project came from all three parties, with both JLR and the EPSRC contributing £4m each and the partner universities £2m.

Bob Joyce, Jaguar Land Rover engineering director, said “While we already utilise a wide range of sophisticated virtual engineering tools and processes to design, engineer and test our new vehicles, we are keen to enhance the future capability of virtual simulation and tailor them for automotive product development.

"Jaguar Land Rover believes the UK needs to be globally competitive in industrial innovation. Collaboration between Jaguar Land Rover and academia to develop new automotive applications will give the UK an opportunity to take a lead in virtual simulation technology.” 

The announcement follows BorgWarner's confirmation that it will expand its facilities in the UK and further strengthen its ties with JLR.

Our Verdict

Range Rover Evoque

The Range Rover Evoque draws heavily on style as a selling point, but also possesses the substance to back it up

Join the debate


6 June 2013

Great to see a British company thriving whilst the hordes of teutonic crap mobiles sink away. BMW, Merc et al need to try and keep up.

6 June 2013

Assume it was a great lunch right? Pass the port to the right old boy - and dream on.......

6 June 2013

There you go John.

All the best,

Winston Fagan Churchill

6 June 2013

johnfaganwilliams wrote:

Assume it was a great lunch right? Pass the port to the right old boy - and dream on.......

What are you talking about? Looks like you've had a little too much port.

7 June 2013

I think you'll find its the other way around. Jaguar Landrover are still suffering to a degree from a lack of invest in certain areas. This is not something that has ever affected the German OEM's

6 June 2013

Does a sim really need the virtual smell of a clutch burning out or a plastic component melting?


7 June 2013

hear more of these stories on the main news. Hope there will be something tangible on completion, the outputs could easily be a .pdf and a power point presentation !  Some heady maths and computer sciences are needed I wonder if 10m is enough.

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Honda Civic Type R
    First Drive
    19 February 2018
    It’s a warm welcome to this steaming hot hatch. But is it too fiery for Britain’s roads?
  • Aston Martin DB11 Volante
    The DB11 Volante chassis' torsional rigidity is 22kN/deg, down from 34kN/deg on the coupe – but substantially more than the 14.7kN/deg of the DB9 Volante
    First Drive
    19 February 2018
    The DB11 Volante is the first convertible variant of Aston Martin's new model generation. How does it compare to the likes of the new Ferrari Portofino?
  • BMW 6 Series Gran Turismo front
    The new BMW 6 Series Gran Turismo
    First Drive
    16 February 2018
    The top-of-the-line 6 Series Gran Turismo has arrived in the UK, but does a more potent engine increase its unusual appeal?
  • Audi TT RS Coupé
    First Drive
    16 February 2018
    The Audi TT RS has the looks, a vociferous engine and the supercar-baiting performance, but is it too uncompromising to use as a daily driver?
  • Range Rover Velar front quarter
    The new Range Rover Velar P300 features a four-cylinder petrol engine
    First Drive
    16 February 2018
    JLR’s most powerful four-pot isn’t the engine the Velar truly wants but perhaps the one that makes most sense