Currently reading: Land Rover design director vows to put third-party tuners out of business
Land Rover's SVO division will create better variants of the firm's models in an attempt to render third-party styling houses and tuners obsolete
Jim Holder
News
1 min read
21 March 2017

Gerry McGovern, Land Rover’s design director, has vowed to put third-party styling houses and tuners out of business by creating better variants of the brand’s models through the company’s own Special Vehicle Operations (SVO) division.

Land Rover, and most particularly Range Rover, models have long been a highly profitable focus for independent styling and tuning firms which offer customers their own takes on the vehicles. Range Rover’s newest model, the Velar, is expected to attract a similar level of interest.

Although McGovern did not specify which firms in particular had riled him, he said: “It’s easy to take a product that’s already been created and put a little spoiler on it or whatever, but I’d like to see them design their own car. We see them taking our property and making a bit more profit.

“Well, we’re going to put them out of business through SVO. The opportunities we’re creating there, and the quality of our work, are much better.”

The Velar, which was unveiled to the public at Geneva, will go on sale this summer priced from £44,830.

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FMS 24 October 2017

My letter printed in Autocar takes GM to task

Please see the above letter in issue dated 10 May 2017. There have been further letters printed, echoing these views and when asked to reply, as is his right...silence.

Red Merle 9 April 2017

Another day, another day in Cloud Cuckoo Land with Gerry McG.

Does Gerry McGovern's arrogance know no bounds? Hardly a fortnight goes by without McGovern issuing some statement or other to make sure that everyone "knows" that he is the most talented car designer to ever walk the planet and that everyone else is ignorant and worthless.

I await the a journalist of sufficient caliber who will confront the things he says, rather than simply writing them down and publishing them, unchallenged, as if they had come down the mountain on tablets of stone!

Cobnapint 22 March 2017

You're a design director that signed off...

a design of dashboard in the Evoque so raked back that the touchscreen faces up towards the sunroof. Brilliant. And then continued that angle of dash into the new Velar which meant having to provide a screen motor so the driver could actually see it. Brilliant again. I think it's YOU that needs putting out of business. Oh, and PS.......when I put double glazing in my house and painted the fencing, the Comben homes didn't vow to put Safestyle Windows or B&Q into liquidation. Just sayin.

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