The new brand will employ up to 30 people in London and run as a completely independent entity from JLR. It will begin testing services such as car sharing and alternative car ownership solutions in North America, Europe, and Asia in the coming months.
JLR has so far remained tight-lipped as to exactly what direction the company will take but has confirmed that it will focus its efforts on the automotive industry for the foreseeable future.
Things such as the Internet of Things – which can connect cars to car sharing systems and road infrastructure – are key areas of focus. InMotion will look to develop systems that can streamline anything from a daily commute route to the reservation of a vehicle via a smartphone app.