As Jaguar Land Rover reveals that it is now selling a new vehicle every four minutes, the company has been outlining plans to upgrade its dealer network, establish a new look for its UK showrooms and accommodate new ways of buying cars in the digital age.
The plan comes hot on the heels of record new sales figures for JLR, which sold 62,314 vehicles in the UK in the first six months of the year. That's a 24% increase on the same period last year.
JLR bosses explained the firm's retail strategy for the rest of the decade to Autocar at an exclusive briefing. Executives, including JLR UK boss Jeremy Hicks, emphasised that the £4 billion annual investment the company is currently making into new models and infrastructure will be mirrored by £1bn from dealers between 2014 and 2018.
A programme of upgrading more than 230 showrooms to stylish, clean-looking, ultra-modern 'retail temples' – with marked similarities to Apple Stores – is currently under way. The new showrooms will feature comfortable lounge-style waiting areas with free wi-fi, alongside drive-in covered service departments. The new-look showrooms will in most instances put Jaguar and Land Rover dealerships together under one roof.