GM will kill off the evocative Pontiac brand as it bids to cut costs.
As part of a measure of cost savings announced in a new viability plan today, GM confirmed it will phase the Pontiac brand out by the end of 2010, while also deciding the futures of Hummer, Saab and Saturn by the end of 2009. It has pledged to focus on Chevrolet, Cadillac, Buick and GMC.
GM must convince the US government of the business sense of its viability plan if it is to continue receiving cash bailouts, rather than be put into bankruptcy protection.
Pontiac has produced cars since 1926, and they have been sold in the US, Canada and Mexico.
The name derives from Chief Pontiac, an American Indian chief who led an unsuccessful uprising against the French shortly after the French and Indian War.
As a result an American Indian Headdress was used as as a logo until 1956. It was then changed to an American Indian arrowhead, which is now known as the dart.