Vauxhall-Opel boss Karl-Thomas Neumann says Vauxhall is perfectly placed to help spearhead the company’s European revival, which is expected to culminate in a return to profitability by 2016.
In 2013, Vauxhall-Opel halted a 14-year slide in market share in Europe, and Neumann is confident that it can start to rise again this year, boosting his prospects of hitting profitability.
“There is much more work to do, but I can say that Vauxhall is in an incredibly strong position,” said Neumann. “It is led by an excellent team, it sits at the centre of British society as a brand and it is very close to the customer. My job there is to support the job they are doing and not interfere – they are doing a good job.”
Neumann conceded that Vauxhall was still too reliant on discounting and fleet market sales in the UK, but said the issues were being addressed. “In the UK prices are low across the board and the fleet market strong, so we are not alone,” he said. “But to change that we need to shift the image of the brand and build our product line-up; we are doing both, and the change is coming.