The ‘rebooting’ of the Citroën brand will continue with the launch of a mid-sized SUV model and eventually extend to an eight-model line-up of passenger cars, according to Linda Jackson, the firm's CEO.
Citroën's new mid-sized SUV will be based on the Aircross concept (pictured). It has been confirmed that the new SUV will be built at the PSA Group factory in Rennes from early 2018, after originally being pencilled in for production outside the EU.
Jackson also confirmed that the brand would be launching two new electric vehicles – one in the B-segment in 2019 and the other in the C-segment in 2020.
Despite the expressive styling and character of the C4 Cactus and new C3 supermini, Citroën remains committed to competing in the mainstream C and D-segments, according to the brand's product director, Xavier Peugeot.
Speaking at the press unveiling of the new C3, Peugeot told Autocar that, after Citroën's split with DS, the aim was to reinvent the marque as "attractive, fresh and modern… we will be different, but not crazy".